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Avoid These Marketing Mistakes & Attract Your Perfect Customers
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The 15 Minute Marketer: 21 Marketing Activities You CAN Actually Do in 15 Minutes or Lessby Nancy Gerber Send Feedback to Nancy Gerber Marketing in 15 MinutesMore Details about Marketing in 15 Minutes here.
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Imagine how much you could get done if you set a timer and actually committed to this small amount of time even just 4 days a week -- you'll have accomplished 4 hours of customer attraction activity in a month! That's probably a LOT more than you're doing now, right? On of my former coaches used to say, "Little steps, taken consistently over time, yield big results." Here are 21 little steps: * Research domain names * Register a domain name * Research your niche * Research key words * Research topic ideas * Research stock photos * Write a thank you note * Brainstorm with a colleague * Call your mother * Check your web site for broken links * Read marketing education material * Write the 1st draft or outline of a promotional e-mail message * Brainstorm topic ideas, titles, potential product ideas * ‘Download' thoughts about one topic (either written or recorded) for polishing later into an article, speech, etc. * Read an e-zine or article from a successful expert -- look for the structure and marketing components as well as the content * Call or write to a lost customer * Update your data base/address book * Set up an appointment * Review and add to your list of ideal client characteristics * Expand your ideal client list -- think about psychographics as well as demographics (for an explanation of these terms, see my article "How To Find Your Perfect Customers" at http://www.marketingmambo.com/articles.html ) * Brainstorm headlines and subheads for a sales letter * Work on your USP, 15 word phrase or elevator speech What will YOU work on this week? Copyright 2008 by Nancy Birnbaum-Gerber ************************************************************** This is a reprint from Nancy Gerber's free weekly article series, "The 15 Minute Marketer". Subscribe at http://www.marketingmambo.com and gain access to additonal marketing tools, information and resources.
For over 30 years Nancy Gerber, “YOUR Connection Magician”, has coached and educated thousands of people worldwide on how to improve their communication and deepen their relationships with others -- and themselves. Nancy specializes in showing us how, in this age of increasingly impersonal electronic communication, we can IMMEDIATELY deepen our human connections and build more successful relationships with ourselves, the people around us and our larger community. Sign up for Nancy’s popular FREE e-zine Thoughts For A Thursday (which has been published weekly since February 2001). Learn more about her learning tools, programs and services at http://www.sstones.com
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