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The 4 Foes of Your Message: How NOT to Say Your 30 Second Elevator Pitchby Nancy Marmolejo Send Feedback to Nancy Marmolejo visibility, public relations, marketingMore Details about visibility, public relations, marketing here.
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Recommended by Internet marketing gurus Tom Antion and The Blog Squad!
We sabotage our own messages by not being clear on what we do and the results our work brings others. You may say too much, not enough, or project an attitude that turns people off. I want you to meet The 4 Foes of Your Message. Understand that these behaviors not only keep people from learning how to work with you, they also repel opportunities and dilute your powerful message. If you resemble one (even just a tiny bit) then start taking the recommended steps to be clear and strong with your message 1. The BFF (Best Friend Forever!) Overjoyed at the interest being shown in you ("They like me! They really like me!") you rapidly proceed to share the heartwarming story that led you into this line of work, what you used to do and how dreadful that was, the nice way you have your office set up, maybe drop a gossip bomb or two, and pretty soon you're whipping out the vacation pictures. It's all about you, you, you. At the very least, you figure they'll like you and you consider that a victory. 2. The Overqualified Technocrat Slightly annoyed that people can't figure this out on their own and secretly wishing a Vulcan mind meld could be performed so you don't have to illuminate their infantile minds, you proceed to rattle off a series of acronyms and jargon that proves once again, you're smarter than 98.5 percent of the population. 3. The High Plains Drifter Words, who needs ‘em? Why bother with all this fancy talk when you can just say it in plain English? If people want me, they'll figure me out. 4. The Trophy Hunter By golly, you're getting something out of this encounter if it kills you! You're at the ready with a fake smile, feigned interest, and a steel grip on the poor soul who approached you. This one is NOT getting away, and you're determined to make a sale, nab them as a new client, get on the cover of their magazine, frisk them for referrals, or any other trophy you can claim. You'll say whatever you need to say so you can WIN this one! The 4 Foes do little more than cloud your message and make it hard for people to understand what you offer. Put fear, ego, and desperation aside and take a close look at how you're communicating what you do and what you know. According to 30 second elevator pitch expert Laurelle Johnson, when you talk to others about your business, keep in mind the following: * Be clear and concise. * Keep your focus on only one service or program per meeting. Otherwise you confuse people. * Be truthful, honest, and reasonable with the results you claim to create. Now go back and listen to yourself when you're talking to others about your work. Check your comfort level and watch if you want to slip into the behavior of one of the 4 Foes. Review your materials and make sure you're getting your powerful message out there in the best way possible. With the right words, opportunities will open up for you and the words will flow naturally.
Nancy Marmolejo simplifies social media for entrepreneurs so they can attract opportunities and build loyal customer fan bases. Nancy’s advice has been shared in over 100 media outlets as well as on her popular blog. Download her free resources by visiting http://www.VivaVisibilityBlog.com
Keywords: Marketing, business communication, public relations, 30 second elevator speech, 30 second elevator pitch This article has been viewed 1322 time(s).
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