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The Hidden Dangers of Achievement -- How Getting Ahead Can Put You Behindby Phillip Davis Send Feedback to Phillip Davis strategic brand positioningMore Details about strategic brand positioning here.
And so the lie goes undetected and the suffering continues. It continues because the thinking itself is the culprit. In the quest to satisfy the insatiable false promise of "more," we begin to tune out every other voice in our lives. We tune out employees, customers, family members and eventually our very selves. The need to achieve more by doing more becomes our primary taskmaster. And a harsh taskmaster it is. This approach to business (and life in general) doesn't work well because it assumes we live in a linear world. It's the same logic that says, "If a little is good, then a lot is better!" And so we become fixated on arbitrary "goals" to the point where we are unresponsive to what is actually taking place around us. This thinking produces inflexibility and a sort of business rigor mortis sets in. It projects past successes into the future and assumes the best path to take is the one directly in front of us. So we continue doing the same things hoping to achieve the same, or better, results. Instead we often face frustration and diminishing returns. A more balanced approached would be to take a present minded, 360-degree view of life. In place of pressing forward, it might make sense to take a right turn or to stop all together. The captains of the railroad industry made the mistake of thinking that they were in the train business. This caused them to put their efforts in building more and more tracks and building more and more engines. What they were really providing their customers was mobility, so they missed out on opportunities to evolve into the automotive and aerospace industries. The tyranny of pressing forward, gaining share and increasing sales left them blind to emerging opportunities happening all around them. Apple could have stubbornly stuck with being a computer company. Instead they have adapted to become a music, entertainment and digital lifestyle provider. Imagine if their focus had merely been to achieve "x" percent increase a year in computer sales. It would have been a disaster. The ability to listen, integrate and adapt to emerging trends keeps us and our businesses relevant, grounded and connected to our customers. It really amounts to a shift in attitude from one of gaining to one of serving. And the paradox is that the more we serve the needs of those around us, the more we become indispensable to those we serve. So perhaps the best thing you could do right now for yourself and for your business is to simply stop. Stop doing, acquiring, gaining, amassing and protecting and for a moment just listen. You may find a quieter, more intuitive voice that is gently nudging you in some new, unfamiliar direction. And it's the brave souls that can quiet the busy mind and tune into this type of navigation that discover new ideas, energy and direction. And in the end you may find something more powerful than the sense of achievement. You might discover the deep satisfaction of serving and responding to life itself.
Phillip Davis is President of Tungsten Branding. Phil’s life goal of “creating environments where people thrive” reflects his desire to assist in personal, professional and business growth. Phil founded and ran a full service ad agency for over 17 years and now works full time as a company naming consultant. Phil resides with wife Michelle and four energetic offspring outside Asheville, North Carolina
Website: http://PureTungsten.com
Keywords: strategic branding, business positioning, re-positioning a business, This article has been viewed 2015 time(s).
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