![]() "Your Online PR and Free Content Source" Submit Your Articles, Press Releases, and Books/Ebooks, Get Free Content |
|
|
Featured Books
Communicate with Potential Clients
Create Relationships Through Workshops
|
The Marketing Secret You Need to Know Before it's Too Late!by Sandy Reed Send Feedback to Sandy Reed Overcoming fear of business marketingMore Details about Overcoming fear of business marketing here.
I read a wonderful article in the recent Science of Mind Magazine, April 2008, by Rev. Dr. Jesse Jennings. He related this significant event. In 1930 Pluto, the 9th planet in our solar system, was discovered. In 2006, Pluto was demoted -- kicked out of its status as a planet and downgraded to just a large ball of rock and ice. As a result, people now refer to reducing something important, to being not important, as being "plutoed". It's a great analogy to think about when you're letting something stand in your way, or when you're letting fear keep you from doing what you need to do to build your business. Recently I made the decision to "pluto" a commitment I had made. Not long after I began attending a teleclass, it became clear that the content was not what I expected, and it would not be useful in my business. Because I felt guilty, I fretted and fumed through a few of the teleclasses. After all I did pay good money, which was non-refundable . . . Every week I felt like I was wasting my valuable time listening to information I did not intend to use. I finally realized I was staying in the class because I was "afraid" of what people would think if I gave it up. After talking it over with my coach, it became clear what I had to do. I "plutoed" that teleclass, and I'm glad I did! As a result of letting go or "plutoing" that class, I made room for another in-depth marketing class that will better serve me and you, my clients and readers. So what can you "pluto" in your life and/or business? What are you currently committed to that you need to release, or demote, so you can make room for taking action and overcoming your fear of marketing? Could it be you're hiding behind things you're tolerating instead of taking action on your goals? Use the following toleration checklist to evaluate a commitment, situation, or anything that may be standing in the way of making the progress you want to make. If you find yourself complaining about "not enough time" you may want to consider getting rid of, or at least minimizing some of the things you are tolerating, such as the following. - Letting e-mail and the internet invade your scheduled work time The list could go on and on, but it's likely you're allowing these tolerations because of fear - fear of failure, success, hurting someone else, hurting yourself - yada, yada, yada . . . The secret I have found to overcoming fear is action -- clear, consistent, intentional, targeted action. So the next time you catch yourself in the middle of these, or other tolerations, take charge and "pluto" them out of your life. Here's my coach's challenge for you: take 30 minutes to stop and take stock of your life. See what you can "pluto" to make room for taking consistent action steps towards your goals. The sooner you get going, the sooner you'll get out of the energy draining rut you're in. You'll be glad you did!
Sandy Reed is the President and Founder of the National Association of Marketing Consultants (NAMC). NAMC provides support, education, and networking opportunities for marketing consultants, and provides one-stop shopping for business owners who are looking for the right marketing consultant to help them reach their ideal clients. Sandy is a professional business coach, writer, and co-owns her own successful family business. Sandy’s business building articles have been published in True Wealth and Simply Home Magazines. Visit her website at http://www.namc-connect.com to download your FREE copy of "5 Marketing Strategies You Must Use to Thrive in Any Economy".
Keywords: Business, marketing, fear, home-based business, marketing plan, business building, overcoming fear, fear of failure, marketing strategies This article has been viewed 809 time(s).
Does this article infringe on your copyright?
IdeaMarketers.com
|
|
SheLovesGod
| Books
| Create A WOW
| I Am Joyful
| SyndicatedWriters |
ReadyToPublish |
EzineBuilder |
Good News |
LocateACoach
|
|
Media Room -
For Writers -
Writer Signup -
Get Content -
Info Desk -
About
IdeaMarketers is a Project of Pehrson Web Group |
Please Note: IdeaMarketers is a free-forum where
anyone may sign up for a free writer account or publisher account and post. It is always up to the
discretion of the visitor to decide about anything mentioned on the service. We do not personally
endorse any company, person, product or service listed on our site unless we explicitly say we are endorsing them.