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Making money online requires a bit of a "Maverick" approach.

You'll need to develop the toughness to just move forward despite what some of the "guru's" will tell you. Read what they have to say. Watch the videos. Listen to their presentations. Learn all you can. Take the input and then use what you can and toss the rest. But at the end of the day, you have to make your own decisions and sometimes that means just trying things on for size.

That's the only way you will REALLY know what works for you.

I've been told that Article Marketing is dead. Yet my articles consistently generate visitors that convert at a very nice rate.

I've been told that FFA (Free For All) Pages are dead. Yet I generate new leads consistently from a small FFA Page campaign that I'm running. (Average 1 to 4 new leads per day). Changing the world? No. But over the course of the year, just 1 new lead a day is 365 new leads from a tool I hardly EVER spend any time on. I check it about once every 3 or 4 months.

I've been told that SEO (Search Engine Optimization) is dead. Yet I enjoy consistently high conversion rates from some of my organic Search Engine results.

I've been told that PPC (Pay Per Click) is dead. Yet I consistently generate visitors that convert very well from my PPC ads.

I've been told that banner advertising is dead. But every single day, someone somewhere clicks on one of my banner ads and visits my sites.

I've been told that newspaper advertising is dead. I have to agree that it's a little bit "under the weather" but still not dead! I get consistent responses and generate leads from all of my newspaper ads.

This list could go on and on ... but you get the point. It is worth mentioning that, in my case, all of my marketing is geared toward getting visitors to my web sites so that I can capture their information. My initial goal is to build my lists with targeted subscribers. This is the "super secret weapon" of successful Internet Marketers": They focus their advertising efforts on lead generation and list building. Then they use those lists to launch email marketing campaigns.

For me, this is the key to why these things work for me: I test everything I do. Every ad ... Every article ... Every banner ... Every email ... they are all tracked. I can tell you EXACTLY what any given campaign, ezine ad, article, search engine term, banner, etc... is producing for me.

Someone can say to me, "_______________ is dead." and I can look through my stats and see hard irrefutable evidence that it's working just fine for me.

There is a caveat to all of this. I have experienced absolute utter failure from each of these methods. But even those failures can be turned in to successes. Because I track all of my ads, I know when a campaign falls flat. That doesn't mean the medium didn't work. It may mean that my ad was wrong, the article wasn't right for the market, the banner ad didn't appeal properly, whatever ...

My job is to then test variations until I either:

a) get it right and the ad starts converting.

or

b) realize that I may be in the wrong place for this campaign so I pull it.

This is just my take on it, but ... NEVER base your marketing decisions on someone telling you "that won't work". (Especially when that someone has a solution they can sell you.).

Instead... try just about anything you can think of and test the results. If it works for you, keep doing it! If it doesn't work, make changes and try again.

At the end of the day, your bank balance will be the thing to tell you if something works or not.