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The Secret to a Successful Online Business: It's All About Building Relationshipsby Terri Zwierzynski Send Feedback to Terri Zwierzynski social marketingMore Details about social marketing here.
People buy from those they know and trust. Nowhere is this more true than on the Internet, where you may never even meet anyone in person. Establishing a trust relationship with your potential online clients takes time, but it is well worth the effort! Think about the last time you bought a product or service online, that had a substantial positive impact on your work or life in some way. If you were spending a good chunk of change (and perhaps investing a good bit of your time) on that purchase, chances are you did some research first: reading online forums and reviews to see what others had to say about them; contacting them directly with questions and observing how quick and helpful (and polite) their response was; maybe even buying a smaller product or service from them first. All to determine if you could trust this online business to deliver what they promise. Your potential online clients are no different! They are going to want to know if they can trust you to deliver, too. Here are three specific ways you can work on building trust relationships online, and how each will help your business:
Terri Z is The Solo-CEO: a self-employed internet marketing consultant to solo entrepreneurs, freelance writer, and grassroots promoter of the "solo entrepreneur lifestyle". She runs www.Solo-E.com, the resource website for solo entrepreneurs which attracts thousands of visitors monthly from over 100 countries on six continents (and was named a finalist for “Website of the Year” in the 4th Annual Stevie® Awards for Women in Business). Terri is also the co-author of 136 Ways To Market Your Small or Solo Business. Visit Solo-E.com and get our new ebook, "25 Surefire Ways to Capture More Clients, Get More Done in Less Time, and Make More Money -- in 90 Days or Less." Connect with me on FaceBook or LinkedIn, or follow me via Twitter or FriendFeed.
Keywords: social marketing, solo entrepreneur, relationship marketing, referral marketing This article has been viewed 1968 time(s).
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