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Over the past 4.5 years I have mentored over 5,000 clients and have amassed over 1,800 case studies. I only tell you this, because I want you to implement this strategy to creating and selling the most expensive programs in your niche. In fact, I have used this method to sell information programs anywhere from $10,000 to $100,000 and you can learn to do the same too.

The "TIC TOC" method is also built on a strong metaphor: the arm of a grandfather clock. Think of a grandfather clock and then consider how long it takes for the long arm to go back and forth. As long as it takes for the clock to go ‘tick tock', that is all the time that it takes your ideal clients to make a decision to listen to you.

Let's examine the acronym TIC TOC. As important as content is in the Recommendation Age, context is everything. What do we mean by context? Everyday I am privileged to have leading experts send me their material and ask me to help them build the right context. Think of context as the realm of sales and marketing. Or think of it as the aura that your content gives off.

Here is how to position your content so that it bypasses the negative resistance that your ideal clients have of you and your company (Thank the Information Age for this reality!). Ensure all your marketing is TIC in its orientation. TIC stands for tactical, intentional and calculated.

Tactical means that you build trust easily by never separating anticipation from building confidence. The biggest mistake that entrepreneurs make today is focusing on building confidence before their ideal clients even fully understand their problems. Anticipation can only be fully comprehended when your potential clients first understand the dire straits that they are in.

In order to become intentional in your program creation and marketing means that you educate your ideal clients, and at the same time use this education against your competitors. What do I mean by this? You always want to educate your market place more profoundly than what your competitors are doing.

This means more than moving the ‘free line'. It means positioning your business as the standard of your market place using strategic questioning that tells your would-be clients you are more concerned about them asking the right questions than getting a quick sale. The key here is to provide powerful ‘ah ha' moments so that your ideal clients see you as the ‘objective truth.' The key to being the standard is to provide the correct questions so that you can tap into the power of Zipf's Law (The market place wants to choose you for a life time.)

Calculated product creation and marketing means that your ideal clients understand from both a qualitative (emotional) and quantitative (numerical) perspective how you can help them. Currently, as far as I know there exists only one piece of software to help you from this dual perspective and that is the Expert Positioner Software. It allows you to out-educate your competitors by delivering customized education ensuring a perfect market to message match.

TOC stands for Table of Contents and is an acronym that is popular in the authoring and publishing worlds. The power of good marketing with your book involves having a good TOC. It quickly helps "would-be purchasers" make an intelligent decision to purchase an author's book.

The critical steps in any good book marketing involve the following: (1) A good title that drives potential readers to (2) The back matter (back cover of a book.). Having good back cover marketing will drive would-be clients to (3) the TOC. The TOC is the final arbiter of whether a book will sell or not. The TOC's job is to build anticipation at the same time as beginning to build confidence.

As you see, the TOC is really the most important step as when it comes to a person holding a book and deciding whether to purchase it or not. How can you use the TOC principle in positioning a $10,000, $25,000 or higher program?

When experts and entrepreneurs ask me today to reveal the one secret to quickly positioning the most expensive back end programs, here is what I tell them. Use the power of what a good TOC does for a book to your business. After I state this, they always look at me with extreme puzzlement.

In summary, use the TIC TOC Method in order to create the kind of cash flow that will allow your business to leverage Zipf's Law. This will compel your ideal clients to ONLY choose you--and they will do this NOT just once, but for a life time! And it really can happen as fast as the ‘tick tock' of a grandfather clock!