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Once you capture your prospect's information, you can continue to sustain a relationship with them by sending them valuable information such as: emails, free reports, ezine subscriptions, e-courses, etc.

One of the most important aspects of your business will be creating a capture page. In fact, I would argue that your capture page is the single most important part of your business.

Why? It's simple. When a prospect lands on your capture page, they will see that there is a real person associated with this business. Instead of landing on a boring business website they will see an individual with a personality, leadership skills and unique qualities.

Immediately, you will begin to create a bond of trust between yourself and your prospect. As they read your bio, watch your videos and look at your pictures, they will slowly get to know you and your business style.

So, take the time to create a great capture page. You will be glad that you spent the time to set it up correctly!

Most small business owners simply throw together an ill-designed page that converts poorly. If you want a high converting capture page, then you must follow a step-by-step recipe for success.

The other afternoon, my daughter and I were baking a batch of chocolate chip cookies. We lined up all the ingredients and began our process of measuring, mixing and baking. However, my daughter said to me, "Mom, let's just make our own recipe and find out what happens!"

Well, I am always up for a challenge. So, we decided to make a special batch of "Peanut Butter With a Bit Of Chocolate Chip Cookies." After putting together the ingredients and baking our concoction, we weren't so thrilled with the results.

We both discovered that we better follow the recipe next time! Business owners make this exact same mistake every single day. They decide to build a capture page in order to "capture" their prospect's information.

However, most capture pages end up being a haphazard conglomeration of pictures, hype and nonsense that doesn't appeal to the prospect. Unfortunately, as I should have done with my cookies, you need to follow a recipe!

I have found that there is a way to put together a capture page that will produce a large number of prospects to supply you with their information. Here it is:

1) You need a compelling HEADLINE. Like it or not, you only have three quick seconds to capture your prospect's attention. Therefore, you need to put quite a bit of time and energy into creating a fantastic headline that compels the prospect to stay on your page.

2) Throughout the BODY of your website, your job is to create a relationship with your prospect. This can be accomplished through bullet points, great ad-copy, audios, and videos. The only purpose of the BODY of your website is to create a connection with your prospect.

3) Finally, you need a CALL TO ACTION. Once your prospect has looked over your site, you need to tell them what you want them to do. In addition, you will even have a higher conversion rate if you offer something of value to your prospect like a downloadable report or e-book.

Remember, there is a recipe that you can follow to realize success and high conversions with your capture page. You just need to put the ingredients together correctly!