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Request Reprint Print About Author Email to a Friend Report Problem Related Books Top 10 Tips For Effective Brochure Design by Paul Musgrove Send Feedback to Paul Musgrove Top tips for effective brochure design More Details about Top tips for effective brochure design here. Translate to Spanish Translate to French Translate to German Translate to Italian Translate to Portuguese Learn how your ad can appear here! Get Your Vision Board Iphone/Ipod App and start moving toward your dreams today! Feature Articles: Article Marketing And Duplicate Content Misco... The MOST Powerful Marketing and Advertising o... How to Weed Out Your Social Media Following... Email Marketing Tips for Maximizing Sales and... How to Attract Clients and Opportunities Usin... Is Leadership a Gift or An Acquired Skill?... The Quirky Way to Market Your Business... Get More Clients, More Sales, with Testimonia... Click here for more >> 1. Learn from your competition Before you start to develop a brochure for your company, review your competitors' brochures. You will be surprised at what you learn. Pick out the points and techniques that attract and sell to you. It is easier to point to a brochure with the type of image you like than to verbalize it in briefing a creative person. 2. Involve a creative person from the start If you decide to use Maximpact, then filling in our design breif will give us an idea of what you are trying to accomplish. 3. Don't forget the cover This is a huge opportunity, don't just give your company name or product, find a headline that will intrigue your reader and make them want to open the brochure. 4. Think customer not product Show them you understand their problems, build rapport and then sell. 5. Page turners The end of every page is an excuse for the reader to close it. Create text that will make them want to read on to the next page. 6. Benefits not features Don't list the features, tell your reader how your product will benefit them. 7. Technical jargon There is a place for this and that is not in the body of your brochure. Present the information in a chart or graph and keep your text flowing. 8. Consistent voice This is a key marketing tool, make it conversational and win your customer over. 9. Establish credibility Provide answers in engaging language, or through visuals. Customer testimonials are also great here. Remember, people buy from people. 10. Don't forget the end Go out with a bang not a whimper. Tell your customer what to do next - place an order. If you want to view your brochure as a valuable sales tool and not just as something to look pretty on a coffee table, contact your expert graphic design company her Click here for more tips and advice on: Effective graphic design My Top Tip for advertising design Direct mail design, postcards, press ad design Small ad design From your design, advertising and branding experts Expert in Design, Advertising and Print. Contact the Author Paul Musgrove More Details about Top tips for effective brochure design here. Videos You Might Enjoy on This Subject Michele PW Shares Insights on Virtual Book Tour Secrets Michele PW Shares Insights on Virtual Book Tour Secrets ... More info here. Related Articles Advertising - Print Vs. Internet Increase Your Marketability through Customized Brochure Printing Five Routes To Kilimanjaro- Which One Is Best For You? 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Promotional Umbrellas Are a Useful Tool in Branding Campaigns The Ultimate Marketing Idea - Start Your Own Affiliate Program Keeping Your Focus on Article Distribution Things to Consider When Buying Used Equipment Internet Marketing Mlm Marketing Is A Great Substitute To The Rat Race However Success Is Not Always Forthcoming Making Rack Card Printing Work for Mobile Phone sellers How To Make The Text On Your Table Tent Positively "Glow" Keywords: Top tips for effective brochure design, leaflet design, flyer design, how to, This article has been viewed 17 time(s). Does this article infringe on your copyright? It is a violation of our terms and conditions for writers to submit material which they did not write and claim it as their own. 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