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Expert Tip:
![]() Toss the Rules Out the Window - Some Unconventional Marketing Wisdom Conventional wisdom has it that marketing has to be competitive and cut-throat. Nonsense! That kind of thinking just puts you into a negative frame of mind, focusing on scarcity and lack.
Wouldn’t you rather focus on abundance and success?
So, even when starting out, it’s important to really ground yourself in the certainty that there are enough choice clients out there for everyone – even you! We’re not in competition because your choice clients (the ones who are a fit for what you’re offering) aren’t the same as my choice clients.
Get clear on who your choice client is and how they can benefit from what you have to offer. By talking to the people who will most benefit from your products or services (and you can’t do that until you’re clear on who they are), the time, energy and money you spend on your marketing will pay off in spades.
The secret to growing a successful business is not finding more clients – it’s finding more of the right clients!
Learn some UNconventional marketing wisdom: Toss the Rules Out the Window: 12 Actions to Break the Marketing Mold and Create Success YOUR Way! Get More Info Here.
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WHERE DO YOU GET STARTUP CAPITAL?
by Susan Carter
Send Feedback to Susan Carter
More Details about http://www.SusansBooks.com here.
Startup capital is necessary to start your business, and it is the number one reason most new entrepreneurs fail to get their new business off the ground. Startup capital is mainly used for renting an office, purchasing equipment and inventories, and other activities involved in starting the business. Even though startup money is absolutely necessary for a new business, it is important that you don't bind up your new business before it even starts by getting the wrong kind of capital. The majority of startup capital is obtained through personal savings, a second mortgage on your home, family and friends. A recent study, which sampled more than 4,000 small businesses, found that 80 - 90 percent of most capital is made up in equal parts of owner equity and bank/financed debt. In this tough economy where so many people have been laid off, the ability to start your own business without a large amount of startup capital is very important. Financing or raising enough money is often the biggest challenge in making your new company a reality. Probably the most overlooked aspect of getting startup money is not paying any attention to the importance of personal credit scores. When a business first starts up, most financial institutions require a personal guarantee and if your FICO scores are poor, you will be unlikely to obtain the money that you need. Start Up Decisions Usually money is needed to begin any business. Before going after startup capital make sure you know how much money you need, and then how you will apply the money you obtain. Small business startup costs can do more than just discourage an entrepreneur from starting a business. Entrepreneurs can solve this problem, but they must follow certain steps in order to obtain any money that is considered "business funding" versus "personal" funding. While banks will give loans to help raise small business startup money, their restrictions are often so tight that inexperienced entrepreneurs can't get a business loan, business line of credit, or startup capital. Sometimes, entrepreneurs seek out investment partners to help them with their small business startup costs. Personal versus Business Credit Personal credit and business credit are very similar, but they are not the same. Personal credit is reported to the credit bureaus as FICO scores, but business credit is not reported on an individual's credit report under their social security number. Business credit is reported under the Employer Identification Number (EIN), better known as the "tax ID #". The creditworthiness of a business is critical to a company if they want to continue to have access to funding for their day to day operations such as payroll, inventory restocking, etc. Conclusion That is why it is very important to set up your business correctly with the State in which you are planning to do business. There are several other legal considerations every entrepreneur must face when starting a new business, and raising startup capital is one that can be full of frustration if the owner does not understand how to choose their legal entity structure or how to build their credit profile. There is a new eBook on the market that explains the basics of setting up a business, including information about the tax advantages and disadvantages, as well as the basics of building a credit profile so that your company can start getting business lines of credit, business loans, and business credit cards. Visit the website today to learn about the eBook "Basics of Business Credit". A Free Credit Restoration Guide is being given as a bonus with every purchase. Click here to learn more.
Susan Carter, author of “Basics of Business Credit,” has created an e-Book that provides
instructions on how to set up a business entity correctly from the start. She has the knowledge
to help anyone avoid the trap of having to use personal funds and assets to get their business
started
Contact the Author
Susan Carter
susacart@gmail.com
More Details about http://www.SusansBooks.com here.
Related Articles
Keywords: Deadly Business Mistakes, Great Deal, correct Business, Business Structure, Corporate Credit
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