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Want More Clients - Teach More!
But instead of starting right now, they postpone doing this until some undefined time in the future! Big mistake! There are three reasons why you should start teaching now: First, by teaching, you make your solutions, and yourself, easier to find. Most buyers start out as information seekers. They don't search for things to buy, but for solutions to their problems. Second, teaching is a better way to grab attention. Bombarded by promotions, our potential customers have become masters of dodging sales pitches. Sharing effective tips and resources becomes a powerful client magnet. Third, teaching provides a sample of your expertise, differentiates you from competitors, and grabs attention of even the most lukewarm prospects. When given a choice between investing into an expensive coaching or consulting relationship or buying some sort of gadget versus getting access to "how to solve this problem" type information, prospects will almost always choose the second option at first. So bottom line is this: if you want to attract more clients, teach more! And start right now! Host teleseminar, webinars, workshops, do more speaking, write articles, and create your own audio programs and special reports. All of these are great client attraction tools - and the more of them you have to offer the more clients you'll get! This weekend give some thought to ways you can start sharing your expertise and teaching more. A great place to start is to make a list of the biggest problems your clients have and the simple strategies you can teach to help them solve their challenges.
In private, candid conversations many entrepreneurs and service professionals share with me that what they really want is to make a difference in the world by sharing with others what they have learned about life and business.
The author, Adam Urbanski, teaches service professionals and business owners how to develop better marketing strategies to increase sales and profits. His website offers more how-to articles and free tips to create a winning marketing action plan at http://www.themarketingmentors.com. Once a year, in November, Adam hosts Attract Clients Like Crazy Boot Camp designed specifically to teach entrepreneurs effective marketing strategies. www.attractlientslikecrazy.com
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