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Landing Pages for Lead Generation

If you are in a service-related business, your main objective may be to generate leads. Your visitors arrive on a landing page that presents a strong case for solving the visitor's problem, conveys trust and credibility, includes a low-risk offer and requests that the visitor complete an inquiry form. The visitor may be enticed to complete the form in exchange for a complimentary consultation or report. Whenever possible, the visitor's permission is obtained at that time to add them to your mailing list. You might include a check box (checked) that says "I would like to receive information by email from [Your Company Name]." The overall goal of this landing page is to receive leads from the inquiry form and to create a database of people who have opted-in to your list and have agreed to receive your information by email. Your response to inquiries and your list can play a major role in converting prospects into loyal repeat customers for years to come.

Landing Pages for Selling Products and Services

Perhaps your objective is to sell one or more products or services through eCommerce on your website. In that case, your landing page for each item is designed to sell with a shopping cart and automatic payment gateway. Your product page or landing page should be very clear - it should include a picture of the item (if appropriate), clear benefits for the buyer and answers to all of the visitor's questions and objections including return policies and shipping information. If multiple products are being sold, policy information can easily be made accessible through additional links from each product detail page. Depending upon your objective to sell one or more products, the visitor should be prompted to buy and check out, or add the item to his or her cart and continue shopping. Once the visitor completes the checkout process, it is important that he or she is automatically added to a database of customers. Be sure to comply with anti-spam policies and include this practice in your terms and conditions. Following up by email to your list of customers allows you to present a hot market with more and more opportunities to buy from you.

The squeeze Page for Best Landing Pages and Improved Landing Page Conversion

The squeeze page is a landing page whose purpose is to get the visitor to take action (join a mailing list or buy a product) before giving them access to the rest of the website. There are minimal or no links to additional navigation. Once the visitor subscribes or buys, they are redirected to a page where they have access to the entire website and all of its navigation.

The Importance of Focused Website Landing Pages to Search Marketing

The value of search engines to businesses cannot be overstated. The vast majority of people in all age groups are heavily relying on search marketing when looking for products and services. Searching for keywords in local and worldwide markets is easily accomplished through the Internet. The quality of the landing page produced with searching is directly proportional to landing page conversion. Let me explain in simple terms what this means. When you are selling multiple products from one website, it is critical that a visitor searching for a keyword related to one of your products, lands on the detail page with information about that product. If they are searching for cell phones for instance, they should land on a page with all of your cell phone products where they can easily get details about each cell phone and make a purchase. If your site sells a variety of electronics and your visitor lands on a general page where they have to search for cell phones, they may feel frustrated and leave the site. If they are looking for a specific model number and can land on a page where they find the exact product they are looking for, it is more likely that they will become a customer. Someone searching for a particular product is a serious buyer and not a casual shopper. When you include landing page optimization with keywords, you are more likely to find buyers and increase your landing page conversion. Also, the less distractions and choices you offer the visitor, the better your conversions will be. A distracted visitor is a confused visitor who is less likely to buy.

When Additional Website Landing Pages and Sections Add Value

There are times when additional information on your website can add to the visitor's experience and produce better results for you. Information about your company is likely to help the visitor gain trust and confidence before making purchasing decisions. This is your opportunity to provide some historical data, relay your unique selling position (USP) and in some cases, provide information about key company personnel. Adding content that provides credibility is particularly important in businesses where qualifications are important to the prospect. Some examples are financial, legal, health care and creative services. This may be accomplished through a press room section where newsworthy content about your company is showcased, by adding a page that lists your clients (when appropriate) and including testimonials that document client satisfaction. Where content helps to educate your market, articles rich in information and keywords about your industry may be the best landing pages that drive the visitor into other sections of your website. Whatever the page or section is about, it is important that it is a clear and concise landing page on that subject

In conclusion, landing page conversion is always the goal of each landing page. Landing page optimization with keywords will produce some of the best landing pages that attract a stronger and more motivated market. Each website landing page should be focused on one specific purpose. It should have include a clear and concise message that defines your target market, emphasizes benefits, answers objections, provides credibility and includes a low-risk offer. Keep additional links to a minimum. Whenever possible, get the prospect's permission to add them to your mailing list. Applying these rules to your landing pages will increase your website's performance, value and landing page conversions.