Get Your Vision Board Iphone/Ipod App and start moving toward your dreams today! Books by this Author 10 Secrets To Going Deep On Your Book/Business Idea Immediately Audio Program. Discover the specific action plan on how Glenn set two Internet records four years ago as he built his business from scratch. Over two hours of downloadable audios to listen at your own convenience on your iPod. ($197 USD Value) Get this for FREE as it is part of the Basic Authoring For Business Profit e-Class (Value $700) from http://www.AwakenTheAuthorWithin.com.   7 Secrets To eBook Authoring Instant Access to the 7 Secrets of eBook Authoring eBook. These are 7 strategies almost always over looked that determine either a success or failure in eBook authoring. ($27 USD Value)Get this for FREE as it is part of the Basic Authoring For Business Profit e-Class (Value $700) from http://www.AwakenTheAuthorWithin.com.   Author And Get Rich: How To Write A Money-Making Book In ONLY 12 Hours! Get the first two chapters for FREE. Discover the exact system that has got Awakened, LLC www.AwakenTheAuthorWithin.com recognized by ADOBE, Corp, featured by BookSurge (purchased by Amazon.com), created the first formal Joint Venture with a New York Publisher, enticed the Father Of the Infomercial to seek out a Joint Venture with the creation of an infomercial later on this year...   EARP: Entrepreneurial Authoring Readiness Plan Entrepreneurial Authoring is a relatively new term coined to better describe the marriage of authoring and the entrepreneurial focus of building a business around your book. The EARP (Entrepreneurial Authoring Readiness Plan) self-assessment instrument provides an opportunity for focussed reflection on the attitudes, skills and knowledge you bring to the goal of becoming a successful entrepreneurial author and business owner. Using the results of the self-assessment will allow you to create a readiness plan as you continue on your journey of the best personal and professional discovery or your career. Notice The EARP Is Not About Accumulating More Information...The EARP will provide you with 17 specific attitudes, nine skill sets and five knowledge attributes to provide you direct feedback on how ready you are to write an Entrepreneurially sound book. ($27 USD Value) Get this for FREE as it is part of the Basic Authoring For Business Profit e-Class (Value $700) from www.AwakenTheAuthorWithin.com.   eBARQ: eBook Authoring Readiness Quotient After responding to the 20 statements provided and assessing your readiness to become an eBook author, you will have your personal Readiness Quotient. The quotient will tell you whether or not you are prepared enough and comfortable enough to begin the authoring process. Take a little personal/professional reflection time for yourself to do this assessment. At worst you will remind yourself of your many strengths. At best, you will seriously consider embarking on the eBook authoring adventure and tap into the interactivity, versatility and portability of e-publishing. ($17 USD Value) Get this for FREE as it is part of the Basic Authoring For Business Profit e-Class (Value $700) from http://www.AwakenTheAuthorWithin.com.   The Definitive Guide To eBook Authoring How To Use The New Business Technology of RaW Stems™ To Eliminate Writer’s Block Once And For All. Guaranteed.   The Journey To The Person You Must Become The Journey To The Person You Must Become: Use The Revolutionary FA²ST™ System And The Latest In Brain And Optimum Performance Research To Awaken Your Personal Legacy Glenn Dietzel is the foremost authority on the dynamics of fast change, releasing hindering beliefs and capitalizing on a proprietary system of personal self-reflection for maximum growth potential. The Person You Must Become’s Journey to Excellence Is for those committed to creating a fast positive improvement in their own lives. This program is currently recognized by, among numerous experts of change, Self Growth, the largest personal development site on the Internet today. ($177 USD Value)   Feature Articles Compassionate Business in Action... Fast Track Your Journey to Home Business Succ... Simplify Your Holidays,Stuffing is for TURKEY... Money Can Be Made on the Web... How To Use The Socratic Method To Create And ... How Does A Business Goddess Make Decisions?... Rebrand Your Company to Boost Your Bottom Lin... Cinnamon Rolls, Breast Cancer and Your Busine... Click here for more >>

Still, when it comes to sales and marketing and to positioning ourselves as the expert in our field, we have a general tendency to consider every other person to have similar interests to us, and to have similar needs and wants to us. This often times causes us to write in a style that is clear and comfortable for us, but may not be as clear and comfortable for the one who reads our copy.

In order to dominate the marketplace in your niche, and to get maximum acceptance of your marketing message, you will need to have knowledge not only about your own type, but also about the possible types of your target market. The most personalised approach will convey the greatest emotion, which will in turn create the strong rapport necessary for a long-term relationship with the target market. The entrepreneur with the greatest amount of rapport with his/her target market will establish him/herself as the expert in the market. Prospects will buy products from this entrepreneur over and over again.

At Awakened, we recognise 4 distinct author types, and therefore also 4 distinct reader types within the market place. We will run them past you succinctly, so you will have basic understanding of your own author type and the types of readers around in your market place. If you desire more in-depth information about personality types within your specific target market, information is available from the Awakened Team.

The Author Leader:

The Author Leader is a person who writes to teach. This author generally seeks knowledge, wants to be competent and achieve mastery over any topic. As a result, as an author, this personality type has the tendency to convey loads of information and knowledge with the aim of creating mastery and understanding in the reader. The end result is usually a brilliant work with valuable concepts and ideas for people to implement in their daily lives, and for them to create a bigger picture about their circumstances. Author Leaders are naturals when it comes to inspiring human potential from a "frame-work" perspective: what can we do to live more successfully, or more harmoniously? This is where this author type differs from the Author Humaniser: this type is focused on individual human potential.

The downside of having this temperament: the work of this author type can be to theoretical and conceptual, with minimal practical tips and "real-world" examples. Copy from this author type can be lengthy and tough to digest, as the same level of understanding of the matter within the reader is nearly always presupposed.

If you are this author-type, you may want to put more focus on making your theories practical, and on cutting back on the conveying of knowledge. Many people are interested in solutions to their problems only, not in the why and how of their problems. Have fun with writing, and remember to put the "human factor" in your work.

The Author Negotiator:

The Author Negotiator can be described as the results-forger. The focus of this author type is on results, and fast! There is also a tendency to be very independent, and have a dislike of anything to do with rules and regulations. This author type is very much focused on the present day. The past is history, the future is a mystery, may be their adage. Highly focused on sensory input, the Author Negotiator has a keen eye for details and esthetics, and also has a excellent ability to get to the heart of the matter quickly. In writing, this author has a preference for proposing solutions to current problems. In the copy readers will find many lively depicted examples and case studies, in which there were challenges and issues that were overcome by decisive measures. Usually this author-type has an enthusiastic way of wording the content, and is highly capable of keeping the reader engaged.

The downside of this type of authoring: there is often little room for reflection on the past and the future, and little room for concepts and broader perspectives. The emphasis is on the "present"; this could leave readers guessing for the bigger picture, describing the copy as "superficial".

If you are this author type, remember that two of the four types need the bigger picture for your copy to make sense. Convey how your solutions and actions fit into a framework of understanding, and how you have developed this framework over time. Also make sure that you focus on the long-term benefit of the solutions you offer, as all the three other types are focused on that.

The Author Humaniser:

The Author Humaniser lives and breathes people. You'll find this author-type in fields like personal development, coaching, counseling, psychology, sociology, training, human resources, etc. The ultimate aim for the humanizer type is finding meaning and significance behind everything that happens in life. Nearly always chasing an idealistic world view, these authors focus on meaningful relationships between people, aimed at creating a better future. These authors are usually visionary, with an uncanny ability to read people's (=readers') minds and emotions. The writing style of this author contains lots of metaphors and stories about people. Very often (very) big pictures will be sketched, aimed at inspiring the reader, before practical answers are given to practical problems (if at all). The Author Humaniser is most at home in the field of personal development.

As a negative, this author type can be too idealistic and future focused, losing track of current circumstances. The Consolidator and Negotiator types may find this author "fluffy" and vague, with no actionable solutions for problems at hand.

If you are this author type, be aware not to use too many metaphors, as not all types may grasp the meaning of them. Put many "real-life" examples in your work, and focus on defining actionable steps with tangible results that can ultimately create your future vision.

The Author Consolidator:

The Author Consolidator is what could be called the "ink in the book": absolutely essential for a book to be a book with content! This author type has an innate need to belong to a group, to be a member of something bigger than they are individually. They thrive on responsibilities, on being of service, and have high moral and ethical standards. Author Consolidators are looking for security, and are aiming to protect tradition. These types are very practical, with strong discipline and persistence in getting things done, even at their own expense. Other people can nearly always trust this author type to live up to promises made; reliability is of the utmost importance. The writing style of this author type is practical and down to earth. A teaching, lecturing style will be the easiest for the Author Consolidator. Many practical examples, focused on keeping traditions and ceremonies alive can be found in the copy. Often reviewing past successes, and building on them, will be the main point of difference between this type and the other types.

On the flip side, this author type can be focused on the past too much, with little or no room for "lateral thinking". Maintaining traditions in one thing, unwillingness to change is another. Also, lots of references will be made to people's individual responsibilities and duties within the group; not all types may share this sense of responsibility; the Author Negotiator will fight the hardest against it!

If you are this Author Type, you may want to focus on future potential a bit more, without knowing exactly HOW this potential is going to be manifested. Also, be aware not to overload readers with things they "should" or "shouldn't" do; allow for freedom of choice, and remember that not everyone agrees that belonging to a group is important.

Of course, these descriptions are highly generic, and leave much space for nuances. Still, the descriptions are accurate, and writers can often recognize themselves in one (and sometimes two) of the types. The Author Type Questionnaire we use at Awakened will accurately show which Author Type is most "you".

When writing copy, make an effort to write to all four types as much as possible, so you get the broadest coverage and acceptance of your material. Keep in mind that we have a tendency to write to our own author type the most, as that one is the most obvious and easy. Integrating all four types in your work will give your copy the credibility it deserves.

If you would like to know more about Author Types, and how you can use this knowledge to position yourself even stronger within your target market, please contact our office at . . . . . . . . .