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One of the most popular ways to attract website visitors today is by an distributing article with a link to the targeted site – included either in the article body or in the byline (aka Resource Box) - to online directories. If you head to your favorite search engine and research "submit your article" or “free content," you can find hundreds of sites willing to consider your article for publication so that they have fresh content on their sites – plus content for their clients’ sites - on an ongoing basis.

However, posting articles can become very time consuming. So to make sure you make the most of your article writing and submission process, here are some factors to consider first.

1. Invest a little time for research and find out where the best sites are for your niches / topics. Ask on forums and with others in your fields of interest, and learn where your articles will receive the most exposure. Also make sure that sites that offer your article have the correct terms of reprint rights policies.

2. Determine Page Rank for each article site directory under consideration to learn how fast the site is growing and how well the database is maintained and kept fresh. The rank is important because your page rank will eventually be calculated by the rate of the website that has inbound links to your website. Check online for free ranking tools like one here: http://rankwhere.com/google-page-rank.php

3. If you submit articles regularly, article website content owners may consider special joint venture promotions with you. Might want to look into this.

4. Article directories might want to reward frequent publishers with specials. This can include additional low-cost or no-cost promotions for your article. So keep on the look out for special deals.

5. Posting articles needs to be thought out so that you get your article in the appropriate category. You also want to check the reputation and history of a content directory, to make sure you are putting your article in a place that will improve your reputation, and not damage it.

6. By getting your article published in a highly admired content site, your article may be published in more ezines and on more websites. This means more visitors through your resource box link

There are several pieces of software that automate the process, and there are also places that will do this article submission service for you. Check around, ask on forums and try some to see which work best for you. Note that many content sites have banned particular automated software submissions because of inaccuracies and major problems with their experience using the software.

For example, many content websites will accept html, there are also many that totally ban it. Automatic software has been known to cause major errors with html error coding issues, causing major headaches for list owners and content site editors.

Resources

Here are some handy resources to help with your article marketing:

- Check out Jack Humphrey’s Content Desk and Content Propulsion Lab, for “Do It Yourself” companies who would love the benefits of easy step-by-step content site building, monetizing and promoting systems for the best ROI, and high-end Public Relations firms with low-end budgets, online at http://www.ContentLabInfo.com and http://www.ContentDeskInfo.com .

- For a super profit system, head to SEO (search engine optimization) expert Keith Baxter’s Easy Net Marketing (EAN) Profit System at http://bplansite.com . The program has only about a one- to two-hour learning curve to get all set up and going.

- Learn how to write with good correspondence courses like those offered by the American Writers ... Artists Institute; many are described here: http://presssuccess.com/specialty.html

So ask, test, check your ROI (return on investment). When you consider the importance of articles in the marketplace, it makes sense to check out all your options and see which ones work best with your marketing needs."

Diana Barnum is a freelance writer and the president of Moving Ahead Communications, offering affordable business support services since 1984. Contact her at: (614) 529-9459 EST and sign up for her complimentary ezine, tips and more by visiting: http://movingaheadcommunications.com and their Online Service Center at: http://www.ohiohelpgroup.com

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