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Writing Articles: A Secret Marketing Weapon!by Jessica Swanson Send Feedback to Jessica Swanson article marketingMore Details about article marketing here.
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The idea behind article marketing is simple. You write an original article and submit your article to various article distribution sites. This will help bring exposure to you and your business. Here are 7 Guidelines To Keep In Mind When Writing Articles: 1. Use Original Content. There are software programs, article wizards and PLR articles (private label rights) websites that have content already written. However, what I have found with these services is that their content is overused, unoriginal and, most often, poorly written. You are much better off writing your own content with your own voice and unique perspectives. 2. Use Article Distribution Sites. Websites such as www.ezinearticles.com, www.ideamarketers.com, and www.goarticles.com are popular resources for webmasters and ezine publishers seeking quality articles to republish. When your articles begin to be republished on other sites and ezines, this creates a viral effect and can bring quite a bit of traffic to your own website! 3. Publish Your Articles On Your Own Website. Every time you write an article, you should also post it on your own website. Google loves websites that add content often to their websites. So, give Google a reason to love you! 4. Use Keywords and Keyword Phrases In Your Articles. When you write an article, make sure to include at least 3-5 of the important keywords throughout the body and title of your article. This will help the search engines index and optimize your article effectively. In essence, it will help people searching for advice on your topic, find your article. 5. Write 500-600 Word Articles. Webmasters and ezine publishers often stay away from articles that contain less than 500 words. In order to increase the chance that publishers will republish your work, increase your articles to 600 -- 800 words. 6. Include An Author Resource Box. At the conclusion of your article, make sure that you publish an author's resource box. Your box should contain your name, your area of expertise and a link to your website. Stay away from selling yourself and instead, offer your visitors more valuable information if they visit your website. 7. Be Persistent and Consistent. Article marketing takes time. However, if you are persistent in your efforts and publish at least ten quality articles, you will see the fruits of your labor. You will notice a surge in traffic and many more visitors to your website. So don't give up too soon! Article marketing is a wonderful way to establish yourself as an expert, give valuable tips and strategies to your targeted audience and eventually gain new business! If you implement these 7 tips, you will find article marketing to be one of the best forms of publicity for your business.
Jessica Swanson, “The Shoestring Marketer,” has helped entrepreneurs, all over the world, explode their businesses using cutting-edge, proven and completely free marketing strategies. To download your FREE Marketing Kit, which has helped thousands of entrepreneurs, just like you, learn the exact techniques for marketing their businesses for NO-COST, visit: Shoestring Marketing Kit
Keywords: article marketing, marketing, free marketing, shoestring marketing This article has been viewed 274 time(s).
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