However, businesses and car owners are often wary of having luxury vehicles wrapped.
"I recently heard someone in the industry refer to vehicle wraps as 'tattoos for your car'," says Stephen Hoey, President of KDF, a leading provider of vehicle graphics and signage to the New York/New Jersey area. "That makes the process sound scarring, irreversible . . . even potentially damaging. No wonder owners of high-end vehicles shy away from the idea."
The truth of the matter is that the wrapping process is safe for any kind of vehicle, whether it's a truck or a tractor trailer; an Escalade, Hummer, limousine or sports car.
When executing a vehicle wrap, the artwork is printed onto a type of adhesive vinyl, which is then warmed and gently smoothed onto the surface of the vehicle, which--contrary to common belief--can be subsequently removed without doing harm to the vehicle.
A vehicle wrap is as permanent--or as temporary--as you need it to be.
"I've wrapped vehicles for clients who use their vehicles for business or personal use every single day, and I've wrapped vehicles for clients who needed their wrap for a one-day event," says Hoey. "That's the beauty and versatility of the vehicle wrap."
In fact, luxury vehicles are actually ideal for vehicle wraps, especially for commercial purposes. Consider this--people are motivated to purchase luxury vehicles because they are alluring, flashy, and eye-catching. These are vehicles that are going to catch the eye regardless. Can you imagine the impact of an Escalade emblazoned with your brand's graphics or a fleet of limousines or town cars all displaying your company logo?
The moral of the story is, don't be afraid to custom wrap your luxury vehicle--put it to work for you, and make it more invaluable than anything you could have purchased from a showroom.
Stephen Hoey is President of KDF Reprographics, Inc. located in Rockleigh, New Jersey, and Warwick, NY. KDF specializes in wide format services including banners, posters, wall murals and vehicle graphics. He can be reached 888-533- 2667, Steve@kdf-comp.com or on the web @ http://www.kdf-comp.com/
Keywords: vehicle wrap, graphics, KDF, Escalade, Hummer, limo, limousine, town car, sports car, luxury, marketing, branding, advertising, visibility
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