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The Effect of Consumer Multitasking on Internet MarketingInternet Marketingby Lalita Negi
This article talks about the effects of consumer multitasking on Internet marketing campaigns. It explains the reasons as to why consumers have a short attention span and in what ways Internet marketing solutions providers catch the consumer's eye. First part of article:
The main aim of Internet marketing solutions and services is to catch the customer's eye so that he buys the websites products and services. But, people planning and implementing the advertising campaigns have to bear in mind that the attention span of netizens is very short. They indulge in what is called 'media multitasking'. This means t
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