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Are Dud Titles Keeping Your Articles from Getting Clicks? Are Dud Titles Keeping Your Articles from Getting Clicks?
by IdeaMarketers Staff
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You spend a lot of time crafting a well-written article. You put your knowledge, experience and best effort into it so that you can place it on IdeaMarketers in hopes of it being discovered by ezine editors, Webmasters or even print publishers. We, at IdeaMarketers see your efforts, but we also see a lot of great articles that get read by very few visitors. Do you want to know why? Their title is a dud.

Without an attention-grabbing title, all your work could be in vain. Think about that! Fifty to sixty characters can make or break the success of your article.

Let’s take a look at a few “heavy hitter” articles on IdeaMarketers to get some ideas about what types of titles work and which ones don’t. I looked at articles that were submitted in the last 60 days and pulled ones that had at least 150 hits or more. Below I’ve selected a few top hitters that received no special promotion by our IdeaMarketers’ staff, yet pulled a good clip of hits.

  • How to Get Free Traffic Quickly with Free Traffic Exchanges!
  • How to Improve your Credit Score Quickly
  • The Secret Behind All Great Masterpieces: Lessons Learned!
  • How to Make a Raw Land Purchase for Custom Built Homes
  • Advantages Disadvantages of Internet Marketing: The Good the Bad and the Ugly
  • 7 Power Skills that Build Strong Relationships
  • Making the Invisible Visible: The Wow Behind the How!
  • All Stressed Up and No Place to Blow
Using these articles as a guide, the following are three rules to catchy title development.

  1. State Your Benefit - Give the viewer a reason to click on your article. Each of these titles tells you what you’re going to gain from reading the article. You’re either going to get web site traffic, learn how to create a masterpiece, learn how to buy land, have stronger relationships, or deal with stress more effectively.
  2. Be Specific - Don’t be afraid to state specifically what your article is about. Sometimes people are vague because they think a vague title will pull more traffic because it will have broader appeal. It doesn’t work that way! The land purchase article is a great example. A person who has no desire to buy land will not click on that article. The person who is interested will excitedly click on it! If the article is well written, they’ll most likely click on the author’s site and learn more about his products and services. That’s what you want! You want to reach your target reader. Go for quality, not quantity when you create your title. In the end, you’ll get more clicks than if you were vague.
  3. Use Grabbers - “How To” articles are popular. People also seem to like titles with numbers in them – “7 Power Skills that Build Strong Relationships.” Odd numbers in particular tend to be attention-getters. You can also use catchy phrases. I particularly got a chuckle out of “All Stressed Up and No Place to Blow.” It definitely made me want to read the article.

So next time you sit down to write an article, give as much thought and consideration to your title as you did for the article itself. It can make or break your success.

IdeaMarketers is an online publicity service which unites experts and entrepreneurs with publishers and webmasters. Writers receive free showcase accounts for displaying samples of their work. Publishers and webmasters receive free listings for their publications and a free newsletter builder called the Publisher's Toolbox.

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IdeaMarketers Staff

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More Details about http://www.ideamarketers.com/library/help.htm here.

Are Dud Titles Keeping Your Articles from Getting Clicks?
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