Official Advertising Expert - Michele PW Considered one of the hottest direct response copywriters and marketing consultants in the industries today, Michele PW (Michele Pariza Wacek) Your $Ka-Ching!$ Marketing Strategist, has a reputation for crafting copy and creating online and offline marketing campaigns that get results. Michele combines her creativity with her writing ability to solve marketing problems for her clients. She's also developed a specialty for online marketing campaigns: from using Web 2.0 traffic strategies to bring a flood of hungry visitors to Web sites, to turning those visitors into actual paying customers. Visit her at www.michelepw.com Featured Books Why Isn't My Web Site Making Me Any Money? 10 Easy Steps To Make Your Web Site G Got a Web site and no sales? In 30 minutes or less you can quickly and easily pinpoint EXACTLY what's wrong with your site and what you need to do to transform it into a money-making machine! More The Joyful Business Guide This business attraction planning system gives you the tools you need to harness attraction energy and smart marketing practices together for more success with ease, creativity and joy! More 42 Rules for Effective Connections For anyone who wants to improve communication, get better results in any networking environment and alleviate the stress and anxiety that comes from building a business. More

Request Reprint Print About Author Email to a Friend Report Problem Related Books Don't Waste Those Advertising Dollars by Marnie Pehrson Send Feedback to Marnie Pehrson getting the word out More Details about getting the word out here. Translate to Spanish Translate to French Translate to German Translate to Italian Translate to Portuguese Learn how your ad can appear here! Get Your Vision Board Iphone/Ipod App and start moving toward your dreams today! Syndicate Marnie Pehrson's Articles Straight onto Your Web Site! - easy one-time setup, takes only minutes - fresh, informative content on your site - updates automatically - build content-rich sites with our authors! - best of all, it's FREE!! Click here to get started! Books by this Author Angel and the Enemy The War between the States is raging and Angelina Stone's world is falling apart. Her beloved father lies rotting in a Union prison and when her Georgia home is invaded by Yankee officers, Angelina knows she will never be the same again. One night will change her life forever...   How to Get More Done in a Day than Most Accomplish in a Week Get more done in a day than most people accomplish in a week! IdeaMarketers creator, Marnie Pehrson, shares her unique, relaxed method for joyful productivity.   How to Run a Successful Computer Training Business This is an ecourse which includes a 50-page Adobe Acrobat file plus a zipped file which includes flyers, sales letters, course outlines, brochure, contract, etc to use in your computer training business.   In Love We Trust & Second Sight Two romantic mysteries in one - In Love We Trust and its sequel Second Sight are two Southern charmers guaranteed to keep you on the edge of your seat.   Rebecca's Reveries Entertainment that won't offend your moral sensitivities - a perfect blend of history, romance, mystery and principles woven together in an engaging tale that will keep you turning pages wanting more.   Feature Articles: Article Marketing And Duplicate Content Misco... The MOST Powerful Marketing and Advertising o... How to Weed Out Your Social Media Following... Email Marketing Tips for Maximizing Sales and... How to Attract Clients and Opportunities Usin... Is Leadership a Gift or An Acquired Skill?... The Quirky Way to Market Your Business... Get More Clients, More Sales, with Testimonia... Click here for more >> Have you ever thought, "If only I had more money to put into advertising, I could be more successful in my business"? Did you know this isn't always true? I've watched people spend money on advertising and still not make money. Why? Because they make three cardinal mistakes: They lack focus. They don't have a line of products/services in place to recoup their investment. They don't convert "lookers to buyers." A typical web business example would be that people visit your site and become so confused by what's there that they don't know where to go or what to do first. They might not even be able to tell what you're selling. If you are selling something, it isn't designed to lead a customer toward buying an introductory product, and then a second product and a third, etc. If you intend to survive in business, you simply must have lead-in products that guide people toward becoming repeat buyers. So what's the solution? Make Sure Your Foundation Is in Place First, know who you intend to serve. Financial freedom expert Sharman Lawson says, "Knowing the demographics of your customer is extremely important. The demographics answer the questions who? what? why? and where? about your typical customer. If you have not researched and determined who your potential customer is before advertising, it can be wasted time and money." Once you know who you're serving, get clear on how you intend to serve them. Before you spend any money on advertising, get clear on what you do and what you offer. You should be able to easily describe what you do in a way that makes people say, "Yeah, I need that!" or "Oh, I know someone who needs that!" Know your typical customer's needs and develop a product or service that solves them. Can you promote your product or service before it is ready? You sure can! If your product or service isn't developed yet, you can still advertise, but you'll want some incentive to get people to subscribe to your notification list so you can announce your product/service when it is ready. This could be a free report, audio, or teleclass. Make Sure Your Advertising Is Trackable Once you're ready to start advertising, Allan Katz, copywriting expert, shares this advice with you, "When you select an advertising medium, make sure you can track the results of your ad, like direct mail or Pay Per Click advertising. These are measurable by the amount of responses you get and you can know quickly whether to continue advertising. You may need to tweak your copywriting during a split test of different ads to make sure you're achieving the response you desire. Get Allan's special download on 7 Ways You Can Use Online Tactics To Improve Your Offline Business. "Why even spend on advertising when so many free PR opportunities are out there?" asks PR and media expert Nancy Marmolejo. She says, "Entrepreneurs who understand how to use the media as their source of free advertising enjoy two great payoffs: 1) Thousands of dollars of free advertising, and 2) The stamp of credibility that no paid advertising can deliver. The next time you're tempted to shell out for a magazine ad, contact the editor and see if you can get quoted in a way that spotlights your expertise." Get Nancy's free audio 7 Steps to Stand Out and Sizzle as a Sought After, Recognized Expert to learn more. Once you have your foundation in place: you know your typical customer's needs and have a product or service to fill those needs, start testing your ads and tracking your results. And don't forget to take advantage of media and PR as an economical way to get the word out about what you do. Marnie Pehrson, a mother of 6, has been highlighting truth and talent for 15 years. Whether it's writing a novel that spotlights individuals who've made a difference in the world or helping a talented entrepreneur create a platform for his life's work, Marnie underscores truth and talent in innovative and compelling ways. She is the creator of www.IdeaMarketers.com and helps experts promote their products and services online. For more information on her various projects and books, visit http://www.pwgroup.com. Contact the Author Marnie Pehrson Creating a Platform for Your Expertise marnie@pwgroup.com More Details about getting the word out here. Videos You Might Enjoy on This Subject Michele PW Shares Insights on Virtual Book Tour Secrets Michele PW Shares Insights on Virtual Book Tour Secrets ... More info here. Related Articles Advertising - Print Vs. Internet Increase Your Marketability through Customized Brochure Printing Five Routes To Kilimanjaro- Which One Is Best For You? Benefits of Directory Submissions How To Create Media Exposure Article Distribution Tips For New Article Marketers 5 Tips on Flyer Printing How to Print Great Flyers Cheaply Discount codes - a wonderful marketing tool Importance of Directory submission in seo Professional Article Distribution Service - Features to Look Out For What has Christmas Got to do With Article Distribution? Link Building With Article Submission Service And Blog Posting Service 4 Strategies To Help You To Make Money From Your Website Get a 1000 Loan Payday Even With Bad Credit Reasons Why You Should Try Social Marketing Promotional Tote Bags: An effective an useful marketing tool. Promotional Umbrellas Are a Useful Tool in Branding Campaigns The Ultimate Marketing Idea - Start Your Own Affiliate Program Keeping Your Focus on Article Distribution Things to Consider When Buying Used Equipment Internet Marketing Mlm Marketing Is A Great Substitute To The Rat Race However Success Is Not Always Forthcoming Making Rack Card Printing Work for Mobile Phone sellers How To Make The Text On Your Table Tent Positively "Glow" Keywords: advertising dollars, the best way to advertise, media, pr, free promotion This article has been viewed 1704 time(s). Does this article infringe on your copyright? It is a violation of our terms and conditions for writers to submit material which they did not write and claim it as their own. If this article infringes on your copyrights, you MUST either call us at 706-866-2295 or send proof of infringement along with the offending article's title, URL, and writer name to IdeaMarketers.com Attn: Marnie Pehrson - Copyright Concern 514 Old Hickory Ln Ringgold GA 30736 USA If you email us or use our problem submission form, we CANNOT guarantee we'll receive your notice!

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