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Advertising, R.I.P.advertising clutter OR media overloadby Scott G (The G-Man)
How information overload, data glut, and media excess will lead to consumer revolt and an end to marketing, advertising and public relations as we know it. First part of article:
The communications field keeps finding new ways to send sales messages to target audiences, and by utilizing these new methods to the maximum extent possible, we are strangling the effectiveness of all media. Quite frankly, marketing intrusiveness is out of control. Ads Beyond Counting. Some reports claim you'll view 10,000,000 ads in your lifetime, yet with new communication channels and new techniques of marketing, that number is probably under-estimated. Sponsored data is built into your mail, e-mail, Web sites, video games, online games, magazines, newspapers, newsletters, and media broadcasts. Ads are deliver
Learn more about advertising clutter OR media overload here.
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