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How to Really Benefit from Associationsby Diana Barnum Send Feedback to Diana Barnum lead generationMore Details about lead generation here.
How can you reap benefits from association contacts? OhioHelp.net, an Ohio-based company that helps businesses worldwide with their marketing, public relations and freelance writing services, shared tips based on their own client projects and Association affiliations in a 3-part series: 1. Keep lists of industry associations that your company and clients are affiliated with handy. 2. Bookmark the association websites and place their contact information in separate computer and print folders. 3. Contact all associations where appropriate and let them know that as a member and affiliate with your client who is a member, you'd like them to add your personal mailing info & email address to their member lists so that you get their member guides, newsletters, press releases & other announcements, etc. 4. Stay in touch monthly or bi-monthly with association contacts you meet either in person or via the phone, fax or email. Attend events when possible and volunteer on committees. When you can't attend, ask for minutes of the meetings or follow up in the next newsletter. Follow up & congratulate speakers & other (workshop) presenters; asked to be placed on their mailing lists, etc. Note that many groups still have difficulties with electronic communications, so reach out with the phone. Note: If emailing, keep your emails in the "Sent" folder until you hear back. If you don't hear back, your email most probably never reached the recipient, so call to touch base. 5. Log communications in a notebook or separate online file and follow up. 6. Keep hard copy folders for each organization to hold the membership guide, latest newsletter, URL & other contact info. What works well is to use 3-ring plastic page inserts where you can insert a bunch of papers, a brochure & other goodies into one packet, then just insert the entire pack into a 3-ring binder. Or file the plastic packets in a file cabinet for quick retrieval. 7. Take advantage of online aids. For example, keep up with the latest info to discuss with group members by joining an ebook club: http://presssuccess.com/wholesale . And share your own company / industry tips, news & other automation enhancements (like electronic downloads of your own ebooks & reports) with http://presssuccess.com/AutoPilot . SPECIAL OFFER For a 30-day no-cost trial of ProfitAuto, sign up online at http://presssuccess.com/AutoPilot . And download ebooks with loads of information to help with your business from the "Freebies" section of the OhioHelp.net bookstore at http://www.presssuccess.com/bookstore
Diana Barnum is a freelance writer and the president of Moving Ahead Communications, offering affordable business support services since 1984. Contact her at: (614) 529-9459 EST and sign up for her complimentary ezine, tips and more by visiting: http://movingaheadcommunications.com and their Online Service Center at: http://www.ohiohelpgroup.com
Keywords: increase leads, new business opportunities,Diana Barnum,OhioHelp,Ohiohelp.net,associations This article has been viewed 1714 time(s).
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