Tagged by Others: Authority Site, Official Advertising Expert - Michele PW Considered one of the hottest direct response copywriters and marketing consultants in the industries today, Michele PW (Michele Pariza Wacek) Your $Ka-Ching!$ Marketing Strategist, has a reputation for crafting copy and creating online and offline marketing campaigns that get results. Michele combines her creativity with her writing ability to solve marketing problems for her clients. She's also developed a specialty for online marketing campaigns: from using Web 2.0 traffic strategies to bring a flood of hungry visitors to Web sites, to turning those visitors into actual paying customers. Visit her at www.michelepw.com Featured Books Why Isn't My Web Site Making Me Any Money? 10 Easy Steps To Make Your Web Site G Got a Web site and no sales? In 30 minutes or less you can quickly and easily pinpoint EXACTLY what's wrong with your site and what you need to do to transform it into a money-making machine! More The Joyful Business Guide This business attraction planning system gives you the tools you need to harness attraction energy and smart marketing practices together for more success with ease, creativity and joy! More 42 Rules for Effective Connections For anyone who wants to improve communication, get better results in any networking environment and alleviate the stress and anxiety that comes from building a business. More

Request Reprint Print About Author Email to a Friend Report Problem Related Books The MOST Powerful Marketing and Advertising on the Planet! by Matthew Hesser Send Feedback to Matthew Hesser press release distribution More Details about press release distribution here. Translate to Spanish Translate to French Translate to German Translate to Italian Translate to Portuguese Learn how your ad can appear here! Get Your Vision Board Iphone/Ipod App and start moving toward your dreams today! Syndicate Matthew Hesser's Articles Straight onto Your Web Site! - easy one-time setup, takes only minutes - fresh, informative content on your site - updates automatically - build content-rich sites with our authors! - best of all, it's FREE!! Click here to get started! Feature Articles: Article Marketing And Duplicate Content Misco... The MOST Powerful Marketing and Advertising o... How to Weed Out Your Social Media Following... Email Marketing Tips for Maximizing Sales and... How to Attract Clients and Opportunities Usin... Is Leadership a Gift or An Acquired Skill?... The Quirky Way to Market Your Business... Get More Clients, More Sales, with Testimonia... Click here for more >> It sounds too simple to be true, but it really is... A well-targeted and timely PRESS RELEASE to the media is the most powerful form of marketing and advertising on the planet! A high quality press release, with the proper targeting and distribution to reach the correct media members, could have many businesses sailing on a sea of new sales and profits. Just one feature or a mention in a popular or targeted business publication has the potential to cause some business's phones to literally be ringing off the hook! The next big question that arises, "How do you go about writing a quality press release that will grab the attention of the media and your particular audience?" Here are some tips to help you succeed: Pick a "Newsworthy" Angle. Press releases are not an advertisement. Do not try to sell your product or service. Do not use "hype" in press releases. Instead give the media what they want and they will give you what you want. Now, what the press and media really want is a story! Just provide the Who, What, When, Where and How with regards to the uses of your products and/or services in a story format. Show examples of ways that people have used your products and services to their benefit. If you can include some emotions in your story all the better. Ask yourself: "Would this be something that I might read in a newspaper?" Get a Good Start. The headline and the first few sentences of the first paragraph are the absolutely most important part of the press release. If you don't catch the reader's interest here you will lose your audience. The best way to do this is to use your most hard-hitting information FIRST rather than build to a climax. This may be opposite to what you would normally do when writing other material - but it does work! What follows in your press release are the details that SUPPORT your story or theme. Write to the Media. Remember, a journalist, editor or reporter, not necessarily a client, is reading your press release. It's not your job to sell them your product or service. It IS your job to give them an interesting story or piece of news that they will be happy to share and announce to their audience. Keep your release short and to the point. It should contain no more than about 500 words and no more than two pages. Include your contact information. Provide full contact name, company name, full address, phone number, email address and Web site URL. The contact name should be someone who is knowledgeable and available to answer any questions by media members such as editors, reporters and journalists. Targeted press releases to the media have helped thousands of companies succeed. They are the most powerful form of marketing and advertising on the planet! Remember: One article is all it takes! For more information on how you can get a quality targeted press release written or have your press release distributed to the targeted media contacts in our 600,0000 press and media contact database, please visit our Advanced PR department at Majon International. Matthew Hesser is President and CEO of Majon International, one of the most popular internet marketing and advertising companies on the internet located at: http://www.majon.com To get a high quality targeted press release written and/or distributed to the press and media, as well as get GUARANTEED media and press coverage for your business please visit: http://www.advanced-pr.com Contact the Author Matthew Hesser Marketing & Advertising More Details about press release distribution here. Videos You Might Enjoy on This Subject Michele PW Shares Insights on Virtual Book Tour Secrets Michele PW Shares Insights on Virtual Book Tour Secrets ... More info here. Related Articles Advertising - Print Vs. 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Promotional Umbrellas Are a Useful Tool in Branding Campaigns The Ultimate Marketing Idea - Start Your Own Affiliate Program Keeping Your Focus on Article Distribution Things to Consider When Buying Used Equipment Internet Marketing Mlm Marketing Is A Great Substitute To The Rat Race However Success Is Not Always Forthcoming Making Rack Card Printing Work for Mobile Phone sellers How To Make The Text On Your Table Tent Positively "Glow" Keywords: press release distribution, press release services, write press releases, news release distribution This article has been viewed 33939 time(s). Does this article infringe on your copyright? It is a violation of our terms and conditions for writers to submit material which they did not write and claim it as their own. 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