Is Your Dog Selling eBooks Too??
by Ewen
Chia
Just the other day, I stumbled across a website selling ebooks about pet
food...it was set up by Spike, a Bull Dog
Just kidding! But it does seem that everyone is jumping, or had jumped on the
'ebook bandwagon' these days.
No doubt, the online ebook business IS highly profitable - if done right.
Selling quality info-products is somewhat the perfect hands-free business, as
everything from order to delivery to follow up can be automated on the internet.
Imagine making money on autopilot while you're on holiday!
But how do you survive and ensure you make a decent profit from your ebook
business? Saying that the competition is HUGE is an understatement, even Spike's
doing it!
Here is the "DEP formula" you can implement immediately to make
more profits, and win the ebook war :
Differentiate
If you're selling your own ebooks which you authored, you have the best
differentiation as there're no direct competition. But if you're reselling
others' ebooks, you NEED to create a Differentiation Strategy.
You've got to have your own niche among the crowded marketplace. Some ways to
do just that include :
* Unique website: Create your own website to resell instead of using
the common template, this is like a breath of fresh air for your potential
customers.
For example, I resell the Fast Track Profit package by Marcus Yong by
creating my own unique website with it's own domain name. The original template
is at http://www.cashebooks.com, but my own unique version at
http://www.ultimateebooks.com looks completely different. As a results, sales
were much better.
This technique can also be used in other areas besides ebook marketing. For
example, creating a special mini-site for your favourite affiliate program
differentiates you from the common pack.
I did this successfully for my affiliate opportunity, creating a whole new
sales copy and different look to presell. You can see how different my site is
from the actual program by going to this page :
http://www.MLM-Money-Home-Business.com
* Bonuses: Give extra incentives above the normal package to entice
prospects away from competitors.
Incentives can be in many forms, for example, extra gifts, customer support,
free memberships, extended guarantee period, etc.
Please however ensure that the incentives you give does not flout any
copyright guidelines.
I use the concept of 'BUNDLING' to make the offer all the more attractive.
This is the differentiation I created, even though it's my own product. To have
an idea, visit http://www.FreeTargetedTraffic.com
Educate
People hate to be sold to, that's a fact which is universal. The assumption
is that people are afraid of committing or making the wrong decision.
But when you educate them instead, they will be influenced into making the
decision You want - BY THEMSELVES. They then KNOW WHY they need the product in
question.
Truth is, this method of "preselling" is very successful, and has
the added benefit of building trust and credibility.
Providing good content, free ecourses and advice are good examples of this
principle. The approach is to weave in your offers 'discreetly', much like
charming your prospects while SOFTSELLING your products to them....
Populate
Populate Your website or product virally. Who says you can't create your own
affiliate program out of other people's products? There are many affiliate
programs on the web that are set up by resellers. They took the initiative of
recruiting affiliates to help them sell other people's products, think about
that! It's sort of your personal '2-tier' program.
How to do it? Briefly, 3 steps is all it take :
- Set up your own website of reseller products
- Sign up with http://www.ClickBank.com, they provide a handsfree affiliate
program solution for your site
- Recruit affiliates. When they sell, ClickBank will pay them the amount of
commission as decided by you!
Apply the above "DEP Formula" to your ebook business and I
guarantee your profits will improve! In fact, as I pointed out earlier, this
formula will work for just about any products, not only ebooks!
Got to go then, it's time to feed Spike ; )
About The Author
Ewen Chia brings you the "Money Making Marketing Report". =>
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Article reprinted with permission from www.IdeaMarketers.com
