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With more than 20 years of company naming and branding experience, Phillip Davis has personally named over 150 regional, national and international businesses, products and services in the past five years alone. His list of branded clients includes PODS (Portable On Demand Storage), Coghead, and TeamLogic IT. Phil has named companies in English, Spanish and Latin, as well as serving a global customer base from Australia, Hong Kong and India, to Belgium, Sweden and Mexico.
In addition to company naming, Phil also provides strategic brand consultation to re-align, re-position and re-launch companies and products to better connect with their intended customer base. Whether it's brand alignment, brand extensions or re-positioning of an existing brand, Phil has worked with firms from $2 million a year in sales to $700 million. While the size of the companies may vary, the branding issues are frequently similar in nature... the need for better clarity, direction and vision.?Phil's naming firm, Tungsten Branding, is a reflection of this conviction. His goal of creating brilliance and clarity is demonstrated in both his work and his commitment to help his clients achieve brand excellence.
Learn more about branding and naming at http://PureTungsten.com.
You may subscribe to his podcast feed of The Name Game here.
Listen to Phil discuss the
importance of branding yourself with the right name.
Listen to Phil as he hosts a national radio
show called "The Name Game" which airs each Tuesday at 3 pm EST/Noon PT on http://VoiceAmerica.com
on their business channel Blogs
TrickleStar… Branding a Green IT Company
Introducing Trubiquity — A Truly Universal Company Brand Name
Linens & Things — The Problem With Generic Company Brand Names
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Branding and Naming Expert:
Phillip Davis
Phillip Davis President Tungsten Brilliant Brand Marketing
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Phil is available to address a wide range of current branding topics, including expert analysis of brand names, naming trends, branding strategies, internet branding, domain name acquisition and brands making the news. Phil has written extensively on the subject of naming and branding with articles appearing in Entrepreneur.com and AOL Small Business.com as well as hosting his own international naming and branding show, The Name Game, on VoiceAmerica.com. ?Reporters are invited to reach Phil by email at Phil@PureTungsten.com or through his office at 828.877.2699.
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Effective company naming requires tweaking common themes/ideas/concepts so they present themselves as current, modern and relevant. For example, the rage now is all things green, environmental and eco-friendly — and many companies and products are named accordingly. So when a Malaysian based, energy conservation company came looking for a good company brand name, we knew [...]
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When the good folks at Autoweb came looking for a new corporate name that would reflect their dominance in the global data exchange market, they turned to Tungsten Branding. Their recent acquisition of European-based Secorex made them the only provider of truly global data exchange and business automation. The new combined entity serves over 5,000 [...]
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I wrote in an earlier post about the liquidation of CompUSA, and how descriptive/geographic names can be very limiting in the long run. While CompUSA seems to say “We sell computers in the United States,” names like Best Buy convey a key attribute/benefit… that you will always get the best buy on any current product, [...]
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