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More Marketing:Branding Articles

With more than 20 years of company branding experience, Phillip Davis has personally named over 250 regional, national and international businesses, products and services in the past ten years alone. His list of branded clients includes PODS (Portable On Demand Storage), TeamLogic IT, Sea Of Diamonds and Trading Block. Phil has named companies in English, Spanish and Latin, as well as serving a global customer base from Australia, Hong Kong and India, to Belgium, Sweden and Mexico.
In addition to company branding, Phil also provides strategic brand consultation to re-align, re-position and re-launch companies and products to better connect with their intended customer base. Whether it's company brand alignment, brand extensions or re-positioning of an existing brand, Phil has worked with firms from $2 million a year in sales to $700 million. While the size of the companies may vary, the branding issues are frequently similar in nature... the need for better clarity, direction and vision. Phil's company naming firm, Tungsten Branding, is a reflection of this conviction. His goal of creating brilliance and clarity is demonstrated in both his work and his commitment to help his clients achieve brand excellence.
Learn more about company branding at TungstenBranding.com
Bloomberg BusinessWeek — The Twitter Effect, The Struggle to create the perfectly weird company name — October 21, 2010
Inc.com — 10 Things to Do Before You Start Your Start-up — August 17, 2010
Inc.com — How to Choose the Best Name for Your Business — June 23, 2010
AllBusiness.com, (a D&B Company,) Choosing the Right Name for your Franchise — March 10, 2010
Inc.com — The Best (and Worst) Company Names of All Times — January 4, 2009
Newsday — Small business: forging a strong online brand — September 17th, 2008
Entrepreneur.com — 8 Mistakes to Avoid When Naming Your Business – April 7, 2005
Entrepreneur.com — Crafting Your 15-Second Elevator Speech — May 27th, 2005
View Tungsten Branding's latest branding news and press
Phil is available to address a wide range of current company branding topics, including expert analysis of brand names, naming trends, branding strategies, internet branding, domain name acquisition and brands making the news. Phil has written extensively on the subject of naming and branding with articles appearing in Inc.com, BusinessWeek, Entrepreneur.com and AOL Small Business.com as well as speaking on the subject of "Brilliant Company Branding," to industry trade groups nationwide.
Reporters are invited to reach Phil by email at Phi@TungstenBranding.com or through his office at 828.877.2699.
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Click to view Phil's most recent branding presentations on company naming and brand development.
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