The multitude of products that make up health and beauty retailing represent a huge industry. This traditional sector has used retailing techniques that in many areas are starting to become obsolete, the high street store, in the view of some industry watchers, is now vying for sales with the recent rise in online retailing. This article will ask if health and beauty retailing will be changed by the increase in online business.

The internet has changed the manner in which many industries are operating, from automotive manufacturers finding sales from customers they have never met, to traditional postal services readjusting to the impact that email has made on the volume of letters posted each day. The Health and Beauty industry has not been immune from these changes, the increase in online retailing is changing the nature of the way they do business.

One previous major health and beauty retiling outlet was the department store, this huge venue was perfect for selling cosmetics in a glossy and highly polished manner. This not only sold the item to consumers, but also helped sell the brand image. The glossy and fashionable image that cosmetics companies portrayed in their advertising could sculpt the store that consumers visited. The home shopper stops this effect, online retailers don't have control over the surroundings the consumer experiences while shopping. It may be a quiet room at home, a busy train carriage, or in fact any room a computer is used in.

Online retailing is not all negative for the cosmetics retailer, the social media aspects of the internet are a great source of community and information for cosmetic users. People can now distribute styling tips and reviews of products to the whole world. It would be possible for a product to become popular via word of mouth across the social media sites -- if attention is paid to these areas then it could be possible to offer consumers the product they are becoming aware of at exactly the right time. Whether the potential sales would be worth the time spend monitoring social media is up for debate, but the fact remains -- social media is not disappearing, it is becoming more and more popular. The ability to track your customers spending habits before they become part of the established trend will be a very powerful tool.

Online business is defiantly here to stay, health and beauty retailers need to become accustomed to selling to customers they have never met. Social media may provide a rich stream of information about customer trends, but analysis of what this means for the average business is a decision for their owners. One particular growth area for online trade is discount perfume, retailers are supplying quality branded fragrances such as hugo boss perfume at heavily reduced prices.

Keywords: discount perfume, hugo boss perfume

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