Marketing: PR and Media Strategies articles by Nancy Marmolejo http://www.ideamarketers.com/library/profile.cfm?writerid=27222 You need to examine your STRENGTHS, WEAKNESSES, OPPORTUNITIES, and THREATS to determine how you should direct your marketing efforts Also, it shows how you should handle your competition http://www.ideamarketers.com/?articleid=2960165 Fri, 03 Feb 2012 08:00:00 EST http://www.ideamarketers.com/?articleid=2960165 As a spokesperson for getting more visibility for you and your business, Im often asked questions from people who equate "visibility" and "online visibility" with loss of privacy The fear is that everyone will know your every move, that whatever y http://www.ideamarketers.com/?articleid=2871957 Sun, 29 Jan 2012 08:00:00 EST http://www.ideamarketers.com/?articleid=2871957 Smart business owners will keep a watch on their Yelp reviews and do what they can to remedy things, but more often than not these reviews spark other negative reviews and soon its a feeding frenzy of folks hellbent on one-upping each others bad re http://www.ideamarketers.com/?articleid=2794372 Sun, 05 Feb 2012 08:00:00 EST http://www.ideamarketers.com/?articleid=2794372 I have a secret to making gratitude come easily in your business plan your business to revolve around your genius work http://www.ideamarketers.com/?articleid=2777493 Thu, 01 Dec 2011 08:00:00 EST http://www.ideamarketers.com/?articleid=2777493 When I see boxers and the way they differentiate themselves, the marketer in me stands up and cheers as much for their branding as for their pugilistic skills Apply this to your online visibility goals and youll be KOing your competition and doing http://www.ideamarketers.com/?articleid=2777458 Thu, 01 Dec 2011 08:00:00 EST http://www.ideamarketers.com/?articleid=2777458 Your message no longer reflects the depth and breadth of your brilliance so you realize somethings got to change It may be time for the big scary REBRAND If youre thinking of changing your focus, refining your message, or reinventing yourself, h http://www.ideamarketers.com/?articleid=2694488 Sat, 03 Dec 2011 08:00:00 EST http://www.ideamarketers.com/?articleid=2694488 It was a pretty intense schedule just on the Mom-front But in the meantime, I had clients to serve and a business to run What I want to emphasize is that it was a very profitable summer with money coming in and the bottom line staying healthy http://www.ideamarketers.com/?articleid=2657357 Sat, 26 Nov 2011 08:00:00 EST http://www.ideamarketers.com/?articleid=2657357 Trust me on this one its not too much work to customize a strategy so your business gets more visibility and more buzz The reason I started this post asking for your trust is because people are being convinced that it takes a lot of energy to fig http://www.ideamarketers.com/?articleid=2638029 Thu, 13 Oct 2011 08:00:00 EST http://www.ideamarketers.com/?articleid=2638029 Online visibility can be a nebulous term at times yes its about being seen so people know about you and can buy from you, but its also about what people associate you with when they see you I call it the emotional imprint your brand, business, http://www.ideamarketers.com/?articleid=2551176 Thu, 08 Sep 2011 08:00:00 EST http://www.ideamarketers.com/?articleid=2551176 Of course you want big time visibility for your business, you want to be the Go-To person in your field But are your actions supporting fleeting "Teflon" visibility where youre hot one minute then slip out of site the next; or do you want "Velcr http://www.ideamarketers.com/?articleid=2514012 Thu, 25 Aug 2011 08:00:00 EST http://www.ideamarketers.com/?articleid=2514012