Shoestring Marketing articles by Jessica Swanson http://www.ideamarketers.com/library/profile.cfm?writerid=29782 Marketing is so much more than running various advertising campaigns Marketing is every single encounter that you have with your prospects, customers and clients http://www.ideamarketers.com/?articleid=791003 Mon, 09 Nov 2009 08:00:00 EST http://www.ideamarketers.com/?articleid=791003 If you want your small business to succeed, you are going to have to engage in http://www.ideamarketers.com/?articleid=761420 Sat, 17 Oct 2009 08:00:00 EST http://www.ideamarketers.com/?articleid=761420 Jessica Swanson, Founder and Creator of the incredibly successful Shoestring Marketing Program, reveals 101 Shoestring Marketing Strategies for the small business owner http://www.ideamarketers.com/?articleid=636923 Sun, 09 Aug 2009 08:00:00 EST http://www.ideamarketers.com/?articleid=636923 Small business owners, on a shoestring budget, implicitly understand that in order to obtain the best results, they must arm themselves with an abundance of marketing tools http://www.ideamarketers.com/?articleid=622558 Wed, 29 Jul 2009 08:00:00 EST http://www.ideamarketers.com/?articleid=622558 Youve probably heard time and time again the old marketing adage quot;the fortune is in your listquot; Whether or not you are familiar with this motto, the truth of the matter is that there truly is no better way to build your business http://www.ideamarketers.com/?articleid=560608 Mon, 18 May 2009 08:00:00 EST http://www.ideamarketers.com/?articleid=560608 As a marketer you have an incredibly difficult task to accomplish You need to find some way to get through all the "noise" and grab your prospects attention http://www.ideamarketers.com/?articleid=546258 Wed, 29 Apr 2009 08:00:00 EST http://www.ideamarketers.com/?articleid=546258 Writing and distributing articles is one of the most effective ways to build your business on a shoestring budget http://www.ideamarketers.com/?articleid=509869 Thu, 05 Mar 2009 08:00:00 EST http://www.ideamarketers.com/?articleid=509869 In the last five years marketing has changed tremendously With the onset of the internet and now social media sites, the marketing world has literally turned upside down http://www.ideamarketers.com/?articleid=508034 Thu, 05 Mar 2009 08:00:00 EST http://www.ideamarketers.com/?articleid=508034 The Pareto Principle can be applied to your marketing efforts Basically, 80 percent of your marketing results come from 20 percent of your marketing efforts Find out how to maximize your results http://www.ideamarketers.com/?articleid=507426 Mon, 02 Mar 2009 08:00:00 EST http://www.ideamarketers.com/?articleid=507426 Successful copywriters understand that all ad-copy, whether it be your landing page, email letter or sales letter, start with a compelling headline http://www.ideamarketers.com/?articleid=503849 Wed, 25 Feb 2009 08:00:00 EST http://www.ideamarketers.com/?articleid=503849