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    <title>Writing commercial copy and readability Articles by Lesley Morrissey </title>
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    <title>Words and Pictures -- Readability</title>
    <description>This teleclass will help designers and copywriters ensure the message really connects with website visitors  The class will highlight how even great copy can be made unreadable and explain how to ensure the reader really gets your message</description>
    <link>http://www.ideamarketers.com/?articleid=471021</link>
<pubDate>Sat, 10 Jan 2009 08:00:00 EST</pubDate>
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    <title>How to make your website sticky</title>
    <description>How to make sure you keep the people who visit your website for long enough to get them to buy</description>
    <link>http://www.ideamarketers.com/?articleid=406199</link>
<pubDate>Fri, 09 Jan 2009 08:00:00 EST</pubDate>
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    <title>Why have you got a website</title>
    <description>How to get people to stay on your site and find out more about what you are offering</description>
    <link>http://www.ideamarketers.com/?articleid=334057</link>
<pubDate>Thu, 26 Jun 2008 08:00:00 EST</pubDate>
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    <title>Home Sweet Home</title>
    <description>How to get people to stay on your home page and explore your website</description>
    <link>http://www.ideamarketers.com/?articleid=325474</link>
<pubDate>Sun, 20 Apr 2008 08:00:00 EST</pubDate>
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    <title>Getting your webcopy on target</title>
    <description>How to write what your website visitors want to know; all about getting testimonials and feedback</description>
    <link>http://www.ideamarketers.com/?articleid=325397</link>
<pubDate>Fri, 09 Jan 2009 08:00:00 EST</pubDate>
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    <title>Is your website a Derby or a Grand National</title>
    <description>How to make sure the visitors to your website find it easy to understand  Making your website sticky and easy to use</description>
    <link>http://www.ideamarketers.com/?articleid=325392</link>
<pubDate>Fri, 26 Sep 2008 08:00:00 EST</pubDate>
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    <title>I Dont Want to Know About You</title>
    <description>When I arrive on your website I dont want to know what you do  Im not interested in who you are and I certainly dont want to be told how long youve been in business or what youre selling Learn what I DO want to know about</description>
    <link>http://www.ideamarketers.com/?articleid=324233</link>
<pubDate>Wed, 14 May 2008 08:00:00 EST</pubDate>
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    <title>What Has Your Website Got to Do with Goldfish</title>
    <description>Learn what will grab the attention of your web site visitors and hold them there and what will drive them away</description>
    <link>http://www.ideamarketers.com/?articleid=324230</link>
<pubDate>Sat, 10 Jan 2009 08:00:00 EST</pubDate>
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