articles by Julia Aidan http://www.ideamarketers.com/library/profile.cfm?writerid=49184 While the direct response marketing industry has many DRTV best practices that are beneficial when followed there are three that you never want to skip regardless of your budget or the specific type of DRTV campaign Following these three best practi http://www.ideamarketers.com/?articleid=985883 Wed, 17 Mar 2010 08:00:00 EST http://www.ideamarketers.com/?articleid=985883 There are several tips that will help you follow the DRTV best practices that will make your direct response marketing campaign a success For every product there are certain DRTV best practices that might make more sense than others http://www.ideamarketers.com/?articleid=985882 Wed, 17 Mar 2010 08:00:00 EST http://www.ideamarketers.com/?articleid=985882 Like in any industry, DRTV best practices should be followed for the best possible advertising results The goal of DRTV best practices is to use a method or process that will be the most effective at creating the desired outcome http://www.ideamarketers.com/?articleid=985881 Wed, 17 Mar 2010 08:00:00 EST http://www.ideamarketers.com/?articleid=985881 While alpha is a wonderful calculation that allows investment managers to determine whether or not a specific risk was worthwhile, there are some potential problems Before using alpha to help manage risk in your portfolio make sure you understand it http://www.ideamarketers.com/?articleid=985879 Wed, 17 Mar 2010 08:00:00 EST http://www.ideamarketers.com/?articleid=985879 Alpha has not been around forever and it actually only came into existence during the middle of the 20th century because investment managers were not as successful as they should have been That meant there was something else going on that investment http://www.ideamarketers.com/?articleid=985878 Wed, 17 Mar 2010 08:00:00 EST http://www.ideamarketers.com/?articleid=985878 If you are involved in your investments then you need to know what Alpha is and how it can help you manage risk Beta, R Squared, and the Standard Deviation allow investors to measure the risk that volatility in the market creates http://www.ideamarketers.com/?articleid=985877 Wed, 17 Mar 2010 08:00:00 EST http://www.ideamarketers.com/?articleid=985877 One of the most important things for your portfolio is knowing how to manage risk Alpha can help you do that, along with other important statistical calculations http://www.ideamarketers.com/?articleid=985876 Wed, 17 Mar 2010 08:00:00 EST http://www.ideamarketers.com/?articleid=985876 When it comes to investing the biggest favor you can do for yourself is know how to evaluate risk, when to let a position go, and how to determine if a fund or investment is performing below or above its benchmark If you have no idea how to do any o http://www.ideamarketers.com/?articleid=985875 Wed, 17 Mar 2010 08:00:00 EST http://www.ideamarketers.com/?articleid=985875 If you are interested in making as much money as you can off your investments then you will want to learn as much as possible about alpha and risk management Of course, you cant just stop with alpha and assume that you will be able to measure any f http://www.ideamarketers.com/?articleid=985874 Wed, 17 Mar 2010 08:00:00 EST http://www.ideamarketers.com/?articleid=985874 Before you can balance alpha and beta you need to understand what the terms mean and how they apply to your portfolio The following information will help you understand alpha and beta http://www.ideamarketers.com/?articleid=985873 Wed, 17 Mar 2010 08:00:00 EST http://www.ideamarketers.com/?articleid=985873