personal marketing articles by George Torok http://www.ideamarketers.com/library/profile.cfm?writerid=7786 Thats what the cashier said to me at the end of my purchase "Have a Nice Day" I said nothing back Why Because I felt that her statement was insincere From what I saw, her well-meaning statement was delivered because the company instructed her t http://www.ideamarketers.com/?articleid=2821948 Sat, 17 Dec 2011 08:00:00 EST http://www.ideamarketers.com/?articleid=2821948 How do you compete Change your name to shift perceptions In 1999, the area on the east coast of the Yucatan Peninsula just south of Cancun changed the name from the "The Cancun - Tulum Corridor" to "Riviera Maya" or "The Mayan Riviera" http://www.ideamarketers.com/?articleid=2810439 Wed, 14 Dec 2011 08:00:00 EST http://www.ideamarketers.com/?articleid=2810439 Beware of the branding zombies They regurgitate meaningless mantras like "branding is good", "you need a brand" and "we can help you develop your brand" These creatures only want your life blood Unfortunately these zombies dont look like the ones http://www.ideamarketers.com/?articleid=2797392 Fri, 09 Dec 2011 08:00:00 EST http://www.ideamarketers.com/?articleid=2797392 I joined Toastmasters to improve my presentation skills I was a member for seven years During that time I actively participated in meetings, on the executive, in public speaking contests and in the promotion of membership I contributed articles, l http://www.ideamarketers.com/?articleid=2735069 Wed, 16 Nov 2011 08:00:00 EST http://www.ideamarketers.com/?articleid=2735069 Presenters who look and sound weak lose Winning presentations are delivered by presenters who look, sound and feel powerful Winners capture attention, exude credibility and deliver more effective presentations To be more successful with your prese http://www.ideamarketers.com/?articleid=2712840 Thu, 10 Nov 2011 08:00:00 EST http://www.ideamarketers.com/?articleid=2712840 Results sell The purpose of marketing is to make it easier to sell and nothing sells like results To capture attention and convert more prospects into eager buyers with your marketing - lead with success stories Feature success stories in your adv http://www.ideamarketers.com/?articleid=2676167 Thu, 27 Oct 2011 08:00:00 EST http://www.ideamarketers.com/?articleid=2676167 If your goal is to irritate your audience during your next presentation, read your PowerPoint slides to them According to several audience polls and business surveys, the number one presentation complaint is "The speaker read the PowerPoint slides t http://www.ideamarketers.com/?articleid=2660275 Fri, 21 Oct 2011 08:00:00 EST http://www.ideamarketers.com/?articleid=2660275 Viral marketing is about spreading your message through networks Some networks are more efficient than others Meetings, family gatherings, community groups, religion, phone calls, peer pressure, media, email and blogs Viral marketing is by persist http://www.ideamarketers.com/?articleid=2653355 Wed, 19 Oct 2011 08:00:00 EST http://www.ideamarketers.com/?articleid=2653355 The most important question you need to address in your business is "What position do you want to hold - in the market and in the minds of your clients Why is that question so important to you The answer to that question will clarify your strategy http://www.ideamarketers.com/?articleid=2639166 Fri, 14 Oct 2011 08:00:00 EST http://www.ideamarketers.com/?articleid=2639166 If you had to pick a superhero as a role model who would you choose If you chose Superman you might be setting yourself up for failure and tremendous disappointment http://www.ideamarketers.com/?articleid=2598012 Wed, 28 Sep 2011 08:00:00 EST http://www.ideamarketers.com/?articleid=2598012