articles by Anthony Coundouris http://www.ideamarketers.com/library/profile.cfm?writerid=82315 Thanks to APIs, social media and OpenID, the consumer truly has single sign-on across multiple services Rather than expecting users to store and remember multiple passwords http://www.ideamarketers.com/?articleid=784841 Wed, 04 Nov 2009 08:00:00 EST http://www.ideamarketers.com/?articleid=784841 Publishers need to be aware of how online platforms affect workflow, and how mobile can be used to serve their digital editions http://www.ideamarketers.com/?articleid=784813 Wed, 04 Nov 2009 08:00:00 EST http://www.ideamarketers.com/?articleid=784813 Research shows 80 percent of users begin their Internet journey with a search inquiry As users are unsure of which site to visit, search engine optimisation forms a key part of any online strategy Only a fraction of online budget and effort is inv http://www.ideamarketers.com/?articleid=784778 Wed, 04 Nov 2009 08:00:00 EST http://www.ideamarketers.com/?articleid=784778 Developing a URL for a corporate site is fairly simple, as they follow the name of the company or brand http://www.ideamarketers.com/?articleid=784744 Wed, 04 Nov 2009 08:00:00 EST http://www.ideamarketers.com/?articleid=784744 An email subject line should not try to explain the entire email Instead, it should tell enough to tease the reader to click and open http://www.ideamarketers.com/?articleid=784690 Wed, 04 Nov 2009 08:00:00 EST http://www.ideamarketers.com/?articleid=784690 Absence of a page one ranking for a company doesnt say much about the brand The experience for the buyer is like walking into a shop to buy a product, only to discover it is not on the shelf http://www.ideamarketers.com/?articleid=784656 Wed, 04 Nov 2009 08:00:00 EST http://www.ideamarketers.com/?articleid=784656 The problem with email marketing, is it relies on interrupting the recipient at precisely the right moment when they are willing to read your email Catch them a few moments earlier or later, could spell the difference between being opened and read, http://www.ideamarketers.com/?articleid=784627 Tue, 03 Nov 2009 08:00:00 EST http://www.ideamarketers.com/?articleid=784627 The internet has shifted the balance of power in favour of the consumer Rather than choosing to listen to the opinions of our friends, family or retail shop assistants, we are instead taking our inquiries to the collective voice of the internet http://www.ideamarketers.com/?articleid=784555 Tue, 03 Nov 2009 08:00:00 EST http://www.ideamarketers.com/?articleid=784555 Here are some techniques you can use to make your campaign creative stronger, improve brand awareness and the response rate of the campaign http://www.ideamarketers.com/?articleid=784485 Tue, 03 Nov 2009 08:00:00 EST http://www.ideamarketers.com/?articleid=784485 With resources and budgets tightening, agencies are stripping back their business models and returning to their core competencies To fill in the gaps, agencies will have to outsource to smaller, more focused firms http://www.ideamarketers.com/?articleid=784462 Tue, 03 Nov 2009 08:00:00 EST http://www.ideamarketers.com/?articleid=784462