Branding articles by Phillip Davis http://www.ideamarketers.com/library/profile.cfm?writerid=9934 If you want to extend your companys brand message, its vital to communicate with a clear, consistent and compelling voice http://www.ideamarketers.com/?articleid=2627940 Mon, 10 Oct 2011 08:00:00 EST http://www.ideamarketers.com/?articleid=2627940 The right company name starts a conversation The right company branding keeps it goingFor start up companies and entrepreneurs looking to launch their new businesses, the question often arises http://www.ideamarketers.com/?articleid=2511446 Fri, 09 Sep 2011 08:00:00 EST http://www.ideamarketers.com/?articleid=2511446 Choosing the company brand identity can make all the difference http://www.ideamarketers.com/?articleid=2421909 Sat, 30 Jul 2011 08:00:00 EST http://www.ideamarketers.com/?articleid=2421909 An effective brand strategy builds long term equity http://www.ideamarketers.com/?articleid=2317544 Sat, 09 Jul 2011 08:00:00 EST http://www.ideamarketers.com/?articleid=2317544 Gone are the days when companies could hide behind a few carefully crafted collateral pieces as their main form of expression (eg "Here, take one of our brochures") With the advent of the internet, blogging, YouTube, podcasting and a ple http://www.ideamarketers.com/?articleid=2287868 Tue, 24 May 2011 08:00:00 EST http://www.ideamarketers.com/?articleid=2287868 Discover ways that you can maximize your marketing through effective use of mobile technology http://www.ideamarketers.com/?articleid=1900817 Wed, 26 Jan 2011 08:00:00 EST http://www.ideamarketers.com/?articleid=1900817 none http://www.ideamarketers.com/?articleid=1717640 Mon, 13 Dec 2010 08:00:00 EST http://www.ideamarketers.com/?articleid=1717640 When branding a business, its easy to underestimate the importance of a good company name http://www.ideamarketers.com/?articleid=1685364 Tue, 30 Nov 2010 08:00:00 EST http://www.ideamarketers.com/?articleid=1685364 Naming a new business doesnt have to be a frustrating and confusing exercise Follow these simple guidelines to create the perfect business name for your new company http://www.ideamarketers.com/?articleid=1682722 Wed, 22 Dec 2010 08:00:00 EST http://www.ideamarketers.com/?articleid=1682722 Branding a small business or start up can have its share of challenges -- the two biggest ones being lack of money and know-how Here are some inside tips from a branding expert on how you can do the job yourself, at a fraction of the cost http://www.ideamarketers.com/?articleid=1481021 Wed, 06 Oct 2010 08:00:00 EST http://www.ideamarketers.com/?articleid=1481021