Branding Articles by Phillip Davis Branding articles by Phillip Davis http://www.ideamarketers.com/library/profile.cfm?writerid=9934 Has the Brand Bubble Finally Burst Are you relying on name recognition alone to sell your products and services Then your brand bubble may be about to break Find out how to avoid this lethal trap http://www.ideamarketers.com/?articleid=963730 Wed, 03 Mar 2010 08:00:00 EST http://www.ideamarketers.com/?articleid=963730 Do You Want to Create a Company Name or Build a Brand Discover the difference between naming a company and building a long-term brand that increases in value and attracts loyal customers http://www.ideamarketers.com/?articleid=946855 Sun, 28 Mar 2010 08:00:00 EST http://www.ideamarketers.com/?articleid=946855 Is Your Brand Promise Too Big What is your brand promise Is your brand message clear http://www.ideamarketers.com/?articleid=832495 Sat, 09 Jan 2010 08:00:00 EST http://www.ideamarketers.com/?articleid=832495 Rebrand Your Company to Boost Your Bottom Line Is your company brand outdated, inaccurate or misleading You may need to rebrand http://www.ideamarketers.com/?articleid=595585 Mon, 07 Dec 2009 08:00:00 EST http://www.ideamarketers.com/?articleid=595585 Naming A Consulting Company If you are struggling to find a new consulting company then follow these four steps to build a strong brand presence http://www.ideamarketers.com/?articleid=522198 Thu, 02 Apr 2009 08:00:00 EST http://www.ideamarketers.com/?articleid=522198 Top 4 Reasons Why Article Marketing is a Complete Waste of Time Despite its huge potential, article writing and marketing can be a huge flop if you dont avoid these four common mistakes http://www.ideamarketers.com/?articleid=507192 Mon, 02 Mar 2009 08:00:00 EST http://www.ideamarketers.com/?articleid=507192 Marketing Essentials the 15 Second Elevator Speech Make the most of that 15 second window of opportunity, when asked about your business Tips for creating an elevator speech that will have them pushing the http://www.ideamarketers.com/?articleid=507189 Thu, 18 Feb 2010 08:00:00 EST http://www.ideamarketers.com/?articleid=507189 Learning From McCains Biggest Branding Mistake To learn more about company branding, look no farther than a good political race How a candidate positions himself or herself can provide valuable lessons for business owners looking to "own" a position in their industry http://www.ideamarketers.com/?articleid=507184 Mon, 02 Mar 2009 08:00:00 EST http://www.ideamarketers.com/?articleid=507184 Down Times Use Them to Clarify Your Companys Brand Message Hard economic times can be a blessing in disguise if the time is used to work on your company branding http://www.ideamarketers.com/?articleid=507143 Thu, 25 Feb 2010 08:00:00 EST http://www.ideamarketers.com/?articleid=507143 Build Company Value by Building a Brand The intangible value of a brand name can bring higher margins, profits and value So instead of just building a business, heres why to build a brand http://www.ideamarketers.com/?articleid=507133 Mon, 02 Mar 2009 08:00:00 EST http://www.ideamarketers.com/?articleid=507133